Market Overview:
Due to the large number of health advantages associated with organic coconut sugar consumption, the market is growing at an incremental pace of development on the global stage. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Organic coconut sugar Market Research Report- Forecast to 2023 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.
Health awareness and rising adoption of table sugar alternatives have prompted the growth of organic coconut sugar in the daily diet of individuals. The sector is driven in a major way by the rising demand for essential nutrients containing sweeteners. Rising health concerns among the consumers and escalating popularity of natural sweeteners is identified to boost the demand for organic coconut sugar on a global platform. Health benefits gained out of organic coconut sugar consumption are the main drivers to the development of this segment. Organic coconut sugar is gaining its popularity based on its antioxidant value and polyphenol contents. Growth of the natural, chemical-free sweeteners market is also supporting the growth of this market.
Being a natural sweetener, organic coconut sugar imparts several health advantages majorly to the diabetic consumers. Although there are several conflicts related to organic coconut sugar consumption, it still has become very popular among the consumers based on the promotions stating health benefits obtained from it. Boost in fitness and wellness sector awareness has enhanced the market growth trajectory of this sector to an elevated level. Fast pace of lifestyle, increase in awareness related to diverse effects of sugar consumption have led to consumers demanding organic coconut sugar to balance their nutritional requirements.
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Latest Industry Updates:
Mar 2017 Big Tree Farms announced their launch of finer ‘golden’ organic Fair trade coconut sugar that can replace refined white sugar. Increasing demand for table sugar replacer has raised the demand for coconut sugar. The strategy will help the company to strengthen their business portfolio.
Aug 2016 In order to suffice consumers demand for coconut sugar in convenience packaging, the company launched a new Organic Coconut Sugar in a re-sealable pouch. The easy storage property of the product will attract consumers attention towards their product-line.
Jun 2016 In order to promote the consumption of table sugar alternatives, JJ’s Sweets- inventors of Cocomels, announced the addition of the coconut sugar cocomel to the cocomels’ product line.
Feb 2016 Kalparasa’ a fresh, hygienic and unfermented energy drink from coconut inflorescence and ‘Coconut sugar’ has been launched at West Bengal, India. Escalating health consciousness and rising demand for natural sugars has encouraged the launch of coconut sugar in the country.
Competitive Analysis:
With the entry of new industry players in the organic coconut sugar segment, the demand from various food and beverage manufacturers have increased based on consumers trending demand for natural and chemical-free sweeteners. Major strategy followed by the key players is identified to be increasing their production capacity as well as product promotions to spread awareness about the health benefits gained from coconut sugar consumption. The best long-term growth opportunities for this sector can be captured by ensuring ongoing new product launch and R&D investments.
The key players profiled in organic coconut sugar market are Coco Sugar Indonesia (Indonesia), bigtreefarms (U.S.), The Coconut Company Ltd (U.K.), Coco Natura (Philippines), SunOpta (Canada), Franklin Baker (U.S.), Madhava Natural Sweeteners (U.S.) among many others.
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Market Segments:
The global Organic coconut sugar market has been divided into form, application and region.
On The Basis Of Form: Powder, Granular, Solid, Liquid, and Others
On The Basis Of Application: Bakery, Confectionery, Beverages, and Others
On The Basis Of Region: North America, Europe, Asia Pacific and ROW.
Regional Analysis:
The global Organic coconut sugar market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global dietary market is highly dominated by North America and Europe due to high awareness and adoption of natural sweeteners by the consumers. APAC is fastest growing region due to changing lifestyle and improved disposable income in the region. The consumption of organic coconut sugar in developing countries is anticipated to grow at a high rate in the upcoming years.
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