Winning IFA Product Technical Innovation Award, Setting Up New Overseas Brands, SKYWORTH Unveils \”AI\” Brand Strategy

Posted on
by

The 2018 Internationale Funkausstellung (IFA) Berlin opens on schedule. In the first day, a series of breaking news has made China brand SKYWORTH become the focus immediately. This year is the 30th anniversary of SKYWORTH, S9A, as the annual OLED product, won the “AI Interaction Innovation Gold Award” of IFA Product Technical Innovation Award

On August 31, 2018, the 2018 Internationale Funkausstellung (IFA) Berlin opens on schedule. In the first day, a series of breaking news has made China brand SKYWORTH become the focus immediately. This year is the 30th anniversary of SKYWORTH, S9A, as the annual OLED product, won the “AI Interaction Innovation Gold Award” of IFA Product Technical Innovation Award. SKYWORTH announced “AI” brand strategy and set up a new brand METZ blue, which will be launched Europe, India and Hongkong, China in September.


SKYWORTH won “AI Interaction Innovation Gold Award”

SKYWORTH exhibited 100-inch giant screen TV G9, excellent OLED series TV (W80, S9A, S8A), Android TV with “AI” conception and Coocaa Lite TV with cloud-based voice service Amazon Alexa and Prime video, etc. This exhibition also has a super TV experience room. The 86-inch large screen TV F7 to feature Dolby Vision HDR imaging technology, paired with a 7.1.4 Dolby Atmos home theater system, delivers a spectacular and immersive experience. A smart experience room is also set up to highlight the forefront of AI development, as the TV can interconnect with all kinds of household appliances.


SKYWORTH in IFA

In the series of products, S9A, the flagship OLED TV, has drawn a lot attention. Not to mention the sound and picture have reached a top level, it also takes the lead in AI ecosystem and won the “AI Interactive Innovation Gold Award.” The TV can plan routes, order street coffee, even control smart appliances. In recent years, SKYWORTH’s OLED TV has ranked the top 3 in the world, and occupying more than 40% of China’s OLED market share.


Miss IFA awards the medal

Taking AI as the core factor to constantly innovate product strength, SKYWORTH also announced that “AI TV” will be the brand strategy from now on. Focus on artificial intelligence, create smart family, realize multiport interconnection. In addition to content intelligence, SKYWORTH also builds a comprehensive AI of appearance, picture, sound and system from the experience of consumers. AI TV represents not only the Artificial Intelligence in ecosystem, but also the Artistic Inspiration of design, the Aesthetic Image of picture quality, the Acoustic Instrument of the sound quality, and the All-In-1 system. In terms of product layout, SKYWORTH’s ambition to create a truly “AI TV” is reflected in its combination of OLED TV, Android TV, Netflix TV and Coocaa lite TV, and getting a position that ordinary television cannot reach in content, interconnection and future technology.


METZ blue press

SKYWORTH also launched a modern luxury brand METZ blue in IFA. This is another step after SKYWORTH’s successful acquisition of the German luxury brand Metz company in 2015. While the original brand Metz classic continues to occupy the high-end market in Germany, METZ blue will be more inclusive and more suitable for young generation. Through establishing a base in Germany and expand the sales area to reach the world with a more affordable price and a new brand image. From September of this year, METZ blue will be launched in Europe, India and Hongkong, China.

Media Contact
Company Name: SKYWORTH
Contact Person: Dylan Wang
Email: Send Email
Phone: +86 15626184174
Address:Unit A, Skyworth Building, Gaoxin South First Avenue, Nanshan District
City: Shenzhen
State: Guangdong
Country: China
Website: http://www.iskyworth.com