Video Content Analytics Global Market Overview:
The video content analytics market is expanding at quite a fast pace owing to the rising need for real time event detection as well as the analysis of the recorded data. Video content analytics witnesses a huge expanse of application in almost every sector, thus becoming ubiquitous for the video surveillance system. With the emergence of video analytics, the surveillance market took a new shape by shifting away from the analog dominated market to becoming an IP driven market.
The Global Video Content Analytics Market is growing with the rapid pace. According to a recent study report published by the Market Research Future, The global market of video content analytics will grow moderately over the forecast period. The market is forecasted to witness slow but steady growth by 2022, which will be a surplus growth at a moderate CAGR during the projected period (2016 -2022).
The growing advancement of video content analytics technology is contributing to a large extent in changing the industry trends of the intelligent video surveillance market on a global front. The need for enhanced security in governmental as well as non-governmental applications is helping the video content analytics technology to gain huge amount of traction in the market.
Moreover, with the increasing growth of network based video surveillance systems in the security system being deployed nowadays, the video analytics technology market is flourishing with the similar pace. Supported by several factors such as rising adoption of electronic security systems, increasing crime and others. MRFR research expects the VCA market to cross over USD 2.5 billion in 2020.
Other factors which propel the growth of the Video Content Analytics Marketin the market include cost performance of edge based video analytics digital signal processing, advancement in technologies and increasing popularity in business intelligence applications.
However, the lack of standardization along with testing and approval of the video surveillance equipments are keeping out the end users from adopting intelligent video surveillance systems. Although the prices of such systems have declined considerably in the past couple of years, in the near future this trend may not be visible. This is primarily due to the evolving strategy of the operating market players in Europe. Currently they are focusing on delivering high end products with enhanced performance at rather higher prices which can be attained by the means of brand loyalty and product differentiation.
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Major Key Players
- ADT security (U.S.)
- Avigilon corporation (U.S,)
- Cisco (U.S.)
- HikVision Digital (China)
- Mobotix (Germany)
- Verint Systems (U.S.)
- Allgo Vision (India)
- Bosch security system (Germany)
- VCA Technology (U.K.)
Video Content Analytics Market Regional Analysis
Geographically, North America is the dominant segment of the global content analytics market. The North America content analytics market benefits from the widespread acceptance of digital resources in the economic ecosystem in developed countries such as the U.S., which has led to growing generation of digital content. The strong presence of market leaders such as Microsoft Corporation, Google Inc., Oracle Corporation, and IBM is also crucial for the North America content analytics market.
Europe holds the second place in the market for global video content analytics market. The Europe market is driven by the strong presence of digitalized resources in Western and Central Europe. The governmental efforts to deploy the video surveillance systems with video content analytics technology is another driver for the VCA market in Europe, owing to the increased funding and the rising interest in the adoption of advance technology equipments.
Asia-Pacific video content analytics market is currently witnessing the fastest rate of growth in this sector as compared to the other parts of the world. There has been a remarkable shift in the security system to be deployed due to the increasing security needs. This shift is attributed to the rising crime rate, terrorism and threat from intruders entering illegally in the country.
Industry/ Innovation/ Related News:
December 1, 2017:
Social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru to automatically recognize brands’ video content and generate analytics about who’s watching.
This is the first such partnership for both of the New York City-based firms, and it showcases the launch of what Uru says is the first automated brand safety scanning for video.
Vidyard, a video platform for business, says it is making it easier than ever for B2B marketers to attract, engage, and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration.
Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement, and lead conversion.
Amazon’s AWS division expanded its line-up of pre-trained machine learning tools with the launch of Amazon Rekognition Video. With Rekognition, AWS is offering a tool for analysing static images and getting data about them out of those image files.
With this video version, developers can now automatically get information about the objects in a video, the scenes they are set in and the activities that are happening in them. The service also includes support for person detection and recognition. It also can track people through a video and filter out potentially inappropriate content.
March 15, 2017 – Nexstar Media Group, Inc. announced that it entered into a definitive agreement to acquire LKQD Technologies, a leading independent video advertising infrastructure company.
The acquisition of LKQD substantially broadens and diversifies Nexstar Digital’s portfolio with industry-leading, brand safe systems and technologies that are complementary to its current offerings of leading digital solutions and services for media publishers, and compelling and effective multi-platform marketing solutions for local and national advertisers.
Video Content Analytics Market Segmentation:
The Global HMI Market is segmented in to 5 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Software : Comprises Detection, Recognition, and License Plate Recognition among others.
Segmentation by Architecture: Comprises Server and Edge.
Segmentation by Vertical: Comprises Government, Commercial, and Transport & Logistics, traffic management, BFSI, retail among others.
Segmentation by Application: Comprises incident detection, intrusion management, traffic monitoring, facial recognition among others
Segmentation by Regions : Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
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