10 September 2018
U.S. online dietary supplements market is expected to be valued at USD 12.5 billion by 2025. Ageing population is one of the factor expected to drive the growth of dietary supplements over the forecast period. As of 2016, about 70 – 74 million baby boomer lives in the U.S. Baby boomer are expected to spend money on healthcare and realign market, which is projected to create growth opportunity for the market. TV line-ups, magazine stands and new article reveled that, many Americans have appetite for information related to the preventive healthcare. Presence of online medium such livestrong.com, celebrity doctors and margins such Men’s health and Fit dispense information pertaining to the health, lifestyle and new product. Thus, such information’s are expected to drive the market over the forecast period.
Various factors contributes to accomplishment in sport activities and diet is one of the main component. Sport persons dietary requirement depends on various aspect, including sport which athlete plays, sport environment, dietary requirement, and athlete’s goal. Increasing trend of muscle building and rising interest in wellness activities is expected to fuel the demand for dietary supplements in the foreseeable future.
Recreational athletes account for a maximum U.S. population is projected to driving the demand for dietary supplements with minerals and vitamins. Furthermore, percentage of people connecting with sports and leisure activities is increasing which is expected to have positive impact on market growth. Substantial scope for consumption coupled with swelling ageing population is driving the demand for supplementary diet.
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Millennials population is growing in the U.S and by the 2019, millennials population is projected to be more than baby boomers. Millennial population are more health conscious. Increasing health expenditure towards physique building and rising interest in wellness will provide industry growth. Swelling number of grownup will remain to be a topmost source of vitamin and supplement demand. For instance, according to U.S. Census Bureau, Millennials, population of people with the age range 20 – 35 accounts for nearly 70 million in the year 2016. However, Baby boomers, population of people with the age range 50 – 70 accounts for nearly 75 million in the year 2016.
Easy and convenience is the key factor behind online sale of supplements. Despite vitamins and supplements are difficult category to shop for. Online sale of these product is increasing. The main factor driving the sale through online channel is, online retailer are making efforts by improving consumer’s online shopping experience through better product information and education. For instance, Amazon have launched online buying site exclusively for age 50+ people
Availability of proteins, minerals and vitamins in variety of categories and packaging is driving the online sale of supplementary diet products. At present, different nutritional products with different flavors are available for each type of workout. For instance, nutrition for pre-workouts, post-workouts, and intra workouts. New strategy of implementing country tag on domestically made products are likely to boost the sales in the country. For instance, consumers are most likely to buy the products with “Made in the U.S.” tag. Key players in U.S. online dietary supplements includes.
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