The United States Home Inspectors Association has recently concluded a study on the importance of trust seals in general as well as the affect a trust seal has on a customer’s overall impression of a business that displays a USHIA.org trusted seal.
Survey’s conducted by other popular online retailers have found that customers surveyed stated that having a trust seal on a website they are considering making a purchase from is important to 71 percent of potential purchasers surveyed.
USHIA.org conducted a similar study of likely to purchase customers that were currently looking for a home inspector and the results of their study were more positive than expected. The trust seals used in the study for online retailers were based on a generic “security” type seal, whereas the USHIA.org study was on the USHIA.org Trusted seal.
Incredibly 80% of customers surveyed stated that the USHIA.org Trusted seal was important to be seen on the website of a home inspector. The explanation as to why the United States Home Inspectors Association trusted seal tested higher than the other surveys conducted was due to the seal being from a specific industry, versus generic.
The USHIA.org Trusted seal is provided free of charge to members who pass certification from the United States Home Inspectors Association.
About The United States Home Inspectors Association (USHIA.org)
USHIA.org is a leading non-governmental industry association, they work hard every day to protect consumers from unverified and unlicensed businesses through their use of research reports and customer submitted reviews. More information about the United States Home Inspectors Association can be found on their website.