Traditional Medicinals Successfully Implemented by AFS Trade Promotion Management Retail for Greater Visibility into Indirect Channels

AFS Technologies, a leading global provider of software solutions purpose-built for consumer goods companies, recently announced Traditional Medicinals, a pioneer in the wellness tea category, successfully implemented AFS Trade Promotion Management Retail (TPM Retail) to gain unprecedented insight into trade spend activities. Championed by Donna Nilsen, Controller, and based on an existing, successful partnership with AFS Technologies, the fully integrated solution delivers critical trade spend insights to key stakeholders to improve budgeting, trade promotion activities, account planning, and post promotion analysis.

“Having worked with AFS in the past, we felt confident in their understanding of the challenges we faced in managing trade promotions,” said Tim Pantzlaff, Senior Manager Sales Services, Traditional Medicinals. “The comprehensive AFS TPM Retail solution provides broad visibility into our trade spend activities, particularly among indirects, an area our organization hopes to better measure and evaluate. Within just a few weeks, our executive team was armed with the insight needed to strategically align planning and forecasting with top corporate objectives. AFS TPM Retail is an invaluable tool to strategically manage trade promotions and gain a competitive advantage.”

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AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech.

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