Social media management software is used to streamline social media marketing tasks. It provides functions for managing social media accounts and social media posts as well as to schedule social media posts.Social media management software is used primarily by the marketing and communications departments of a company.
Organizations adopt social media management solutions because of their advantages such as better use of social media analytics, improved management of dashboards, and availability of data recording facilities. These organizations are gradually shifting their IT resources from on-premise to cloud-based software-as-a-service (SaaS) solutions, to minimize upfront costs and scale up their IT infrastructure.
Publisher’s analysts forecast the global social media management software market to grow at a CAGR of 14.57% during the period 2017-2021.
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Covered in this report
The report covers the present scenario and the growth prospects of the global social media management software market for 2017-2021. To calculate the market size, the report considers the new installations of social media management software.
The market is divided into the following segments based on geography:
-Americas
-APAC
-EMEA
Publisher’s report, Global Social Media Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Key vendors
-AgoraPulse
-Buffer
-Hootsuite Media
-Sprout Social
Other prominent vendors
-Crowdbooster
-Facebook
-IFTTT
-Lithium Technologies
-NUVI
-Oktopost
-Roeder Studios
-Sendible
-Social Board
-SocialFlow
-SocialOomph
-SPRINKLR
-Tweepi
-TweetDeck
-Zoho Social
Market driver
-Data privacy and security concerns
-For a full, detailed list, view our report
Market challenge
-Data privacy and security concerns
-For a full, detailed list, view our report
Market trend
-Use of social media management software to increase brand awareness
-For a full, detailed list, view our report
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Table of Contents:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Deployment model
PART 07: Geographical segmentation
PART 08: Key leading countries
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Key vendor analysis
PART 14: Appendix
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