Reducing Order Taking Time and Out of Stocks Thanks to Retail Execution by AFS Technologies

AFS Technologies Retail Execution enabled Carlsberg to reduce order taking time and out-of-stocks. Carlsberg Breweries has hundreds of its field sales reps using AFS Retail Execution for product sales and distribution throughout tens of thousands customers in the Baltic countries, including: Lithuania, Latvia, and Estonia.

The implementation on the new AFS Retail Execution went very smoothly. A decision was made to follow a cascaded implementation approach, starting with one country and expanding to the other Baltic countries. The plan was to have the whole procedure finished in less than six months based on the past experience and insights AFS had into Carlsberg’s business as well as the depth and scale of their process.

The implementation also included requirements such as customizations SAP ERP integration. Besides offering rapid time to value with a quick deployment, it was also a smooth error-free implementation. Solution was successfully implemented right before beginning of peak season and did not cause any interruptions.  This proof of concept helped other markets in other countries to decide to go with AFS Retail Execution.

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AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the next 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions included trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

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Company Name: AFS Technologies, Inc.
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