New eBook describes unique innovation behind Best Roast Coffee’s success
Jan. 18, 2017 — Organic coffee company Best Roast Coffee (BRC) says its booming expansion opening more than 60 gourmet coffee shop locations coast to coast across the United States in just 10 months is down to its groundbreaking “magnetic” technology to improve the quality of its water — and a new nonfiction eBook “The Force Is In You” reveals how this technology can improve not just a company’s bottom line, but the overall health and well being of the planet.
Magnetics refers to Earth’s magnetic field as well as the invisible magnetic field around humans, which is created by the heart. It’s a scientific concept analyzed by the likes of Nikola Tesla and others, and growing in recognition. BRC decided to apply its trade secret magnetic technology to the water used for producing coffee, and discovered that it created a “quantum water” that had significantly fewer impurities and higher pH than the conventional filtered water used by larger name competitors including Starbucks and the Coffee Bean & Tea Leaf Company.
BRC first tried the magnetized water in 2012 at its initial location in Culver City, Los Angeles. It was an instant success, and won awards including “Los Angeles’ Best Coffee and Espresso” awarded by Los Angeles Award Program. Customers were attracted to the improved flavor and also the health benefits of the magnetized water, and the coffee shop now also bottles and sells the water in its stores to keep up for the escalating demand for this unique product.
BRC credits its closely guarded secret magnetics technology with helping fuel its rapid growth across the United States last year. The company is set to open 250 more locations in 2017, offering its coffee shop model to big box grocery chains. This will build on a successful strategy that BRC used last year, when it worked with publicly traded companies to open 60 gourmet coffee locations where people can purchase a made to order espresso or coffee.
Dubbed “the new liquid gold,” the magnetized, or quantum water, behind BRC’s growth is just one example of how scientists are increasingly acknowledging the benefits of using magnetic energy, including a much-publicized 2016 paper from Oxford and Cambridge physicists. It’s a topic that’s also at the heart of the new eBook “The Force Is In You” by Ethan Carter, which details how magnetism can benefit not only businesses but also human health.
The nonfiction book aims to help people to learn about the importance of the growing scientific recognition of the magnetic field around every molecule of a human being’s DNA, and the connection DNA has to the Earth’s invisible magnetic field. In just three weeks of online sales, the eBook has seen major demand across the world and there are tentative discussions in adapting the book into a movie for sometime in 2018.
The author, Mr. Carter, says, “A human during work or sleep is in a magnetic pond from the first to last breath, created by the North and South pole. ‘The Force Is In You’ trumps all self-help books replacing faith with the science of how intention works, it can create a better lifestyle, and this also applies in business.”
The magnetic field transmits data to receptors on the skin of the human being, and humans are constantly connected to the field. According to Mr. Carter, the magnetic field is so vital to human life support, that when NASA astronauts went into deep space beyond the field of Earth, their bones lost density and their bodies started failing, so they had to return to the Earth’s magnetic field or die.
The eBook details how Earth’s magnetic field affects everything and transmits data to all things on the planet, including trees and animals. Animals are known to use magnetic fields for guidance, and Mr. Carter says his goal is to show how humans can also harness magnetics to their benefit, whether to help their businesses or to improve their health.
For example, “The Force Is In You” claims that magnetized water has health benefits such as helping to enhance humans’ magnetic field, which can help with preventing heart disease and other common health problems. Mr. Carter explains that doctors see the human heart as an electromagnetic organ, and that applying this understanding to magnetics, the logical conclusion is that heart disease — the leading cause of death — is due to a failure of a human’s magnetic field. Using magnetics to strengthen the field is seen as a way to reduce this risk.
This invisible magnetic energy is how the planet is run, it brings life to all matter. and adds life to food and beverages, according to the book. Although the magnetic field is invisible like the air or a computer’s WiFi signal, it plays the same role by breathing life into the human body, the original organic living super computer, Mr. Carter says he hopes that readers will gain an understanding of how they can benefit from magnetics to improve all aspects of their life.
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