Deep Research on ”As consumers increasingly liken their pets’ needs to their own, the trends being seen in the human space are continuing to manifest themselves in the pet category. Facets of pet lifestyles including health, indulgence, and grooming are evolving in line with the trends and consumption behaviors being seen among their owners.
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Many of today’s consumers are time-poor and continue to seek out solutions that can address this need. Owning a pet can be highly time-consuming, which is evident in that pet owners are eight percentage points more likely to rely on time-saving goods and services than other consumers.
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While positive reinforcement remains an important motivator for treating, the growing perception of animals as family members means that consumers are increasingly utilizing the treating process as another way to show their affection towards their pets.
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