Deep Research on The cafe culture has made expectations of gourmet tea and coffee the norm. Consumers are now demanding similar quality and variety in their at-home recreations. The brew base origin is more regularly communicated, and while this trend has its roots in the coffee market, it is strengthening in the tea and other hot drinks markets.
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Healthonism is prominent in the other hot drinks category, where alternative brew bases are gaining traction as a route to a more healthful indulgence. Seeking to replicate the luxurious tea and coffee consumption occasion, this market is innovating in texture and preparation style to appeal to more health-conscious consumers.
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Interest in “gourmet” hot drinks is driven by the growing trend towards novel seasonal flavors, and the culture of recreation and sharing that this has built. Around two fifths of consumers globally find season-specific flavors appealing, while even more favor products targeted at experiences with peers.
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