IRIS on the Bay Invites You to Discover Your Love for the Sand, Sea, Culture and Cosmopolitan Lifestyle of a Revitalized Miami Beach

This Oasis of Luxury Immerses You in One of Miami Beach’s Last Bastions of Active and Healthy Pursuits Without Crowds and Inconveniences

Miami Beach, FL – August 04, 2017 – Stimulate all your senses when you move into the new waterfront upscale townhomes at IRIS on the Bay, where the privacy of spacious single-family living combines with the security of a tranquil gated enclave. It fulfills all your wishes for luxury at a level unheard of in Miami Beach’s current high-rise centric real estate market where you are surrounded by towering buildings that obscure views and create congestion. At IRIS you will find a serene human-scale, walkable neighbourhood where the pace is slower, parking is possible, and amenities such as incredible shopping, dining, entertainment, and recreation are nearby.

IRIS on the Bay is set in the delightful historic districts of Normandy Isle and neighbouring North Beach, recognized on the National Register of Historic Places for the post-war modern architectural style of Miami Modernism, also known as MiMo. The attractive, mostly low-rise buildings are defined by acute angles, delta wings, and sweeping curved walls. Adding to the cosmopolitan atmosphere, French street names and an iconic fountain at the entrance are symbols of the neighbourhood’s rich history as a European-inspired community.

A unique collection of just 43 townhomes, this property has striking contemporary features that take advantage of the emerald waters of Biscayne Bay, park views, and abundant outdoor living spaces. An award-winning multitude of restaurants, bars, entertainment venues, such as O Cinema and the North Beach Bandshell, and shopping at the Bal Harbour Shops and Lincoln Road are a minimal ride away.

A celebrated Farmers Market held every weekend is just a leisurely walk from your home, along with the celebrated Normandy Golf course. If time on or near the pristine water is your passion you can choose to have your boat close at hand at your own dock at IRIS, as well as the lure of kayaking, public parks for children, and award-winning beaches. Experience the relaxation of strolling on your own exclusive waterfront promenade, the delight of sipping cocktails on your private rooftop terrace, and watching unforgettable sunsets while entertaining friends or family.

Nearby attractions are within minutes of a drive to South Beach, Aventura, or Downtown Miami. “Our buyers love our location,” says developer Jeff Spear of The Spear Group. “They can walk to local stores and restaurants, play golf nearby, or sail out to the Atlantic Ocean from one of our private docks. Normandy Isles and North Beach are currently benefitting from a range of public improvements including new tennis courts, a bike path to South Beach, and a free trolley that loops around the neighbourhood,” Spear added.

IRIS on the Bay  is meticulously designed with the townhomes divided into seven individual buildings, which allow more corner units and exceptional water views. Each residence offers a fully equipped modern kitchen, spacious rooftop perfect for entertaining, private elevator, two-car garage (with optional lift to park three cars), and exquisite flooring throughout. The open-concept floor plans with three and four bedroom configurations ranging from 2,152 to 2,513 sq. ft. of interior space, plus outdoor terraces and balconies, are guaranteed to impress. Outdoor amenities include a pool overlooking the beautiful bay, lush landscaping and outdoor meeting areas.


IRIS on the Bay is located from 27 to 111 North Shore Drive, in the picturesque enclave of Normandy Isle. The 43 four-story townhome community is developed by South Florida-based The Spear Group and Braddock Financial Corporation. It was designed by award-winning architects Beilinson & Gomez, along with Michael Wolk Design Associates, who will continue to design the interiors of the common areas. “Phase 1 townhomes are approaching sell out and the new final phase of construction is generating considerable excitement in the market,” added Developer Jeff Spear. Douglas Elliman’s The Sandberg Nortmann Group is handling sales exclusively. IRIS on the Bay starts in the $800,000s and boat slips are also available for purchase.

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The Spear Group is a private real estate investment and development firm based in South Florida. The company was founded in 1966 by L. William Spear in Massachusetts and has been active in the Florida market since 1976. The Spear Group has built more than 30 residential communities and over 3,000 residences in Florida, and has twice been awarded “Builder of the Year” by the Builders Association of South Florida. “Our vertically-integrated capabilities enable us to act as developer, licensed general contractor, real estate broker, and property manager. The Spear Group focuses on value-added and opportunistic investments in residential and commercial real estate transactions in Florida and the New England area. We utilize local market knowledge to identify undervalued assets and create value through development, redevelopment, and property-level enhancements.

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Braddock Financial LLC is a Denver based registered investment adviser whose primary business is managing funds that invest in fixed income strategies with an emphasis on housing related securities. The strategy is available in a publicly-traded mutual fund structure. Since its inception in 1994, Braddock has managed over $1.5 billion in 15 investment vehicles. Through its affiliates, since 2008 Braddock has also managed 9 investment vehicles that have directly invested over $60M in a combination of residential and commercial real estate assets.

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City: Miami
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