Vacation SafeGuard Limited (VSG), the first and only 100% Loyalty Cash Back Program that is protected by insurance has promoted its current COO, Duane Lee to CEO following a successful launch period and to better reflect his primary roles.
Lee has been a veteran of the hospitality and resort development business for over 20 years specializing in implementing marketing programs for golf, ski, and marina resorts throughout the Caribbean, Panama, Europe, and the United States. In early 2017, Lee co-founded and launched Vacation SafeGuard with two industry partners. Known for his enthusiastic approach to marketing and sales combined with his passion for the resort development industry, Lee will continue to guide the global growth of the Vacation SafeGuard program in his new leadership role.
“This past year has been incredible and the response to our innovative program has far exceeded our expectations. I am honored to take the helm as CEO. We work in a great industry, and it has been amazing to see the overall determination to improve the many different vacation ownership products. The continuing evolution of our industry, its standards and practices, are a testament to the professionalism and care of the many clubs and resorts we have visited and met along the way. I can’t wait to see what the future holds for our company and the industry,” says Duane Lee, CEO, Vacation SafeGuard Limited.
Based in Toronto, Ontario, Vacation SafeGuard is comprised of experts who have over 50 years of combined experience in the vacation ownership, property development, sales, marketing, and financial industries.
Since its initial launch, Vacation SafeGuard has added multiple enhancements to its one-of-a-kind product, including adding a strong loyalty component that helps resort developers upgrade and keep members longer. In addition to offering 100% Cash Back on the initial purchase price at the end of a term, Vacation SafeGuard also offers “upgrade” periods during the term, where vacation club members can use a portion of their initial purchase price back towards upgrades of their memberships, based on how long they have already been a member. This helps to keep members current with all annual dues and makes upgrading even more attractive. This feature can only be offered by Vacation SafeGuard due to its unique financial-based structure.
Vacation SafeGuard has also partnered with INTUITION, a leading marketing agency who specializes in customer engagement and reputation management strategies for hotels and resorts. In this role, INTUITION is responsible for sales and marketing and serves as Master Agent for the Vacation SafeGuard program. In recent months, Vacation SafeGuard has extended its client list to include developer clients and vacation clubs across the United States, Canada, Mexico, The Caribbean, Europe & Asia.
Vacation SafeGuard is supported by a financial firm and insurance broker, who are also based in Canada, and is committed to providing a flexible program that can assist resorts and clubs in a variety of ways that strengthen their membership base and the industry as a whole, from increasing the value proposition for first time buyers and upgrades to optionally, offering a built-in exit strategy for members based on developer-driven terms.
To request more information, visit http://intuitionbrandmarketing.com/safeguard
About Vacation SafeGuard
Vacation SafeGuard Limited (VSG) is a one-of-a-kind service provider in the direct sale industry. With its unique Cash Back Program, VSG is an industry leader in consumer protection. Clients who buy products and programs from affiliated companies have the option to receive 100% of their full purchase price back after a specified term. Headquartered in Toronto, Ontario, VSG’s 100% Cash Back Program is fully protected by insurance.
For more information, visit https://www.vacationsafeguard.com/
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