The global Digital Marketing Software Market is anticipated to expand at a fast pace over the forecast period (from 2018 to 2025). Digital marketing software helps companies in developing and maintaining customer relationship through various digital marketing channels. It also assists in carrying the real-time analysis of marketing campaigns by incorporating different digital channels and mediums. A rise in usage of digital media in various sectors is expected to be the key factor driving the growth of this market. Furthermore, augmented adoption of smart devices has resulted in an increased usage of social media platforms thereby generating more opportunities for various effective marketing campaigns. This is also projected to be one the major growth driving factors for the worldwide market.
Moreover, intense competition in different industries has forced marketers to change and upgrade their marketing strategies, which has resulted in a rise in internet penetration across various sectors. This is also likely to propel the demand for digital software over the coming years. On the other hand, complexities in choosing the suitable digital solutions may have a slightly negative impact on the market. However, constantly increasing adoption of cloud technologies is predicted to spur the market demand and development over the forecast period. In addition, popular market trend of adopting Software-as-a-Service (SaaS)-based solutions is also expected to help boost the overall product demand in the next few years. Furthermore, popular trend of personalized marketing and constant developments in mobile devices have increased the need for targeting consumers personally. This factor is also likely to have a huge impact on the global demand over the next seven years.
The global digital marketing software market is categorized as per application, type, and region. On the basis of type, the market is divided into e-Mail Software, Customer Relationship Management (CRM) software, Web Content Management (WCM), e-Commerce software, web analytics software, marketing automation software, social CRM. On the basis of application, the digital marketing software market is categorized into media and entertainment; retail; high-tech and IT; Banking, Financial services and Insurance (BFSI); manufacturing; and others. On the basis of geographies, the market is fragmented into Europe, United States, India, Japan, China, and Southeast Asia.
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Increased adoption of digital marketing software in different industrial sectors such as media and entertainment, retail, and manufacturing in United States is anticipated to be the key factor driving the growth of this regional digital marketing software market. Availability of high budget to spend on latest products and technologies is also one of the major reasons driving the expansion of the segment. High penetration of internet, smartphones, and other connected devices in various developing Southeast Asian countries is predicted to fuel the Southeast Asia regional market over the next few years.
Some of the leading companies operating in the worldwide digital marketing software market include Oracle Corp.; Adobe Systems Inc.; International Business Machines (IBM) Corp.; Hewlett-Packard Development Company, L.P.; and Marketo, Inc. Recently, Adobe announced that the company has been listed by Gartner as a leader in the 2018 research report of Magic Quadrant for Digital Experience Platforms. According to the company, it is one of the software providers that offer the most comprehensive and incorporated set of ad tech, digital marketing, data management, and analytics solutions that can fulfill changing needs of clients.
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Market Segment:
Market segment by Regions/Countries, this report covers
• United States
• EU
• Japan
• China
• India
• Southeast Asia
Market segment by Type, the product can be split into
• by Type
• by Deployment Type
Market segment by Application, Digital Marketing Software can be split into
• Retail
• Media & Entertainment
• Manufacturing
• High-Tech & IT
• BFSI
• Others
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