March 4, 2016, Melbourne, Australia- Independent business owner and Digital Marketing Expert Caroline Balinska is leading the way with her new lead conversion strategies for business and franchise owners worldwide. In a recent insightful infographic, she has revealed that by 2017 more than 75% of leads will come from video. With video becoming increasing popular as a perfect format for grabbing attention and generating leads, video marketing has become more important than ever before.
“Never has video been such an important part of business as it is today, people are actually watching it, not only can people download video faster and cheaper than ever before, but video is a much better insight into your business,” says Caroline Balinska.
Leads are the lifeblood of any business. However, not all of the leads will convert into sales. In order to generate leads and convert prospects into buyers, it becomes crucial to follow a proven step-by-step conversion strategy that can boost the odds of conversion. One of the crucial elements of such conversion strategy is video marketing.
“Getting traffic is only 1 part of your lead generation, you need as many people to take action as possible, whether it is buy, download, opt in, call,” she further commented.
An enticing introductory video can quickly grab the attention of busy audience, and make them take action that could involve visiting the site. In other words, a video can become an active lead generation tool that ensures better engagement from the audience and increase conversion velocity. However, before creating a video, franchise and business owners must ensure that it is short and to the point, targeting the right audience.
According to Caroline, “It is important to target the right person with the right message. Every client that comes to me has the same #1 problem and that is branding yourself to recruit the right lead in the first place.”
To learn more about Caroline’s lead conversion strategies, simply visit: http://carolinebalinska.com/
About Caroline Balinska
Speaker, digital strategist and mentor Caroline is currently location independent living entrepreneur who has more than three decades of combined experience as an entrepreneur and, marketing and business strategist. She helped develop and lead multi-million dollar campaigns for companies and start-ups in Australia, USA, and Europe. Featured in Australian Channel 9, Vogue, Anthill, and The Age, Caroline has worked with hundreds of clients in a range of industries — from health + wellness businesses, fashion companies and lifestyle brands, building companies to tech start-ups. Caroline Balinska is available for media appearances and interviews.