According to a report available on Radiant Insights, Inc.; the United States dietary supplements market is expected to accrue lucrative gains in terms of revenue by 2021. Important factors such as growing health consciousness and consumer awareness about weight management and betterment of muscular strength are predicted to boost the market during the forecast period (2017 to 2021). Growing awareness regarding nutritional improvement among working professionals for maintaining balanced nutritional intake is anticipated to increase the consumption of dietary supplements in the years ahead.
The report “United States Dietary Supplements Industry 2017 Market Research Report” is available now at https://www.radiantinsights.com/research/united-states-dietary-supplements-industry-2017
The high risk of life-threatening diseases and rising need to maintain health of elderly are some of the main concerns in the US. This has increased spending on dietary supplements in this region. Changing dietary habits associated with modern lifestyles have led to various disorders including gastrointestinal diseases, diabetes, obesity, heart disease, cancer, and others.
Increasing concerns regarding protein intake to maintain the muscle mass and to regulate balanced nutritional levels among middle-aged consumers may boost the demand for sport nutrition supplementary products in response to growing active lifestyle and necessity of adequate protein intake.
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Dietary supplements can be consumed in liquid, powder, and tablets/capsules forms. They enhance the intake of necessary nutrients in the human body. These supplements can be derived from plants, microbial strains, seafood, and animal organs. For example, vitamin and mineral supplements comprise micronutrients, which can improve the mental and physical health of individual. In addition, herbal or botanical dietary supplements can be consumed to support specific area of the body like bone, skin, and liver. Botanicals are one of the most preferable supplements in the US due to incidences of adverse effects associated with traditional pharmaceutical drugs.
INNATE Response, a company that produces nature inspired supplements that support the innate healing response of the body, recently introduced a non-hormonal dietary supplement to the US. This product is called as Equelle and it can alleviate symptoms like muscle discomfort and hot flashes commonly experienced during menopause.
The United States dietary supplements market can be segmented on the basis of product type, region, and application. Based on products, the market can be categorized into vitamins, probiotic, proteins, minerals, and others. As per application, the United States dietary supplements market can be classified into healthcare products, food and beverages, and others. Geographically, the market can be divided into California, New York, Texas, Illinois, and Florida.
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Prominent companies operating in the United States dietary supplements market include Nestle, BASF, Yakult, Amway, and Glanbia. The market looks extremely competitive due to existence of various large, medium, and small manufacturers. Most companies are expected to increase their budgets to improve product quality. The US Food and Drug Association (FDA) has introduced some stern guidelines regarding product quality and prevention of violations regarding label standards. All these factors are anticipated to create better business opportunities for the key market participants.
Additionally, growing importance of e-commerce portals as a medium for product marketing and sales is anticipated to work in favor of the global market. Many pharmaceutical manufacturers rely on e-commerce to cater to the rising demand for these products. They also offer favorable discounts and offers like cash-on-delivery to increase the chances of revenue influx.
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