Operating revenues of the Chinese home appliances industry are anticipated to have totaled between 1.45 trillion (US$22.04 billion; US$1=6.58 RMB) and 1.46 trillion RMB (US$22.19 billion) in 2015, representing 2%-3% year-on-year growth, according to China Household Electrical Appliances Association. The growth has been attributed mainly to the price reduction of raw materials and effective corporate transformation and upgrade.
Meanwhile, export value of the Chinese home appliance industry is estimated at 56 billion RMB (US$8.51 billion), breaking the record high again in 2015. Looking specifically at LCD TV development, LeTV managed to squeeze into top-10 best selling TVs in December for the first time with its LETV-S40AIR taking up 2.16% of market share.
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- This research focuses on the Chinese home appliance market and industry in four major categories: washing machine, refrigerator, air conditioner, and LCD TV
- Sales volume of international and Chinese home appliance brands, including their market share ranking across these four categories
- Detailed sales volume share rankings of international and Chinese home appliance branded models, touching on model number and average selling price
- Export/import volume and value of home appliances related to these four categories
- The research is conducted based on primary data obtained through interviews and secondary information of shipments and sales disclosed publicly by Chinese government institutions such as National Bureau of Statistics and General Administration of Customs, international and Chinese branded vendors and channel distributors in China
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