Blue Kangaroo’s chatbot goes by the name of RooBot. She’s a tech-friendly personal shopper now available on the Facebook Messenger platform. With the release of its first chatbot, Blue Kangaroo, a leading online personal shopper assistant with over 2 million U.S. followers, is expanding its mark on the online shopping world. The timely release of RooBot in an ever-growing online shopping realm serves as an impressive preview for what the average online shopper can look forward to in the coming years.
RooBot’s chatbot technology enables users to search tens of millions of products from thousands of top brands and retailers. At its core, RooBot utilizes the big-data engine of Blue Kangaroo’s advanced personalization and machine-learning features to deliver the best products for consumers based on their shopping interests. When users initiate a chat with RooBot, they are welcomed with an introduction to its features before being prompted to browse popular and curated products or search for something on their own. Filtering options by store, brand, category, and price allow users to get specific in their results. RooBot also lets users set price drop alerts, save products to collections, and connect to a web account to make purchases later from a desktop computer, with more features coming soon.
“I’m excited about what we’ve been able to accomplish with RooBot. Chatbots, while entertaining, have not been quick to prove their productivity, but we’ve hit the mark with RooBot. Product aggregation from the entire internet plus vertically integrated technical expertise allows us to provide a uniquely comprehensive online shopping experience from start to finish,” said Anthony Ford, Product Director for Blue Kangaroo.
Facebook users can talk to RooBot using the FB Messenger App on Blue Kangaroo’s Facebook Page.
About Blue Kangaroo
Founded by top Big Data innovators, Blue Kangaroo is the U.S.’s leading online personalized shopping assistant. Blue Kangaroo users benefit from unparalleled shopping personalization, product and deal discoveries, sharing and wish lists, and options to connect to their favorite brands. The company’s unique approach towards establishing new and deeper relationships between brands and consumers creates new business opportunities for advertisers and rewarding experiences for consumers. Blue Kangaroo is available for smartphone, tablet, and desktop PC users.