The market for baby food in the Czech Republic achieved value growth of 17.3% between 2009 and 2015. Sales rose particularly quickly in 2014 and 2015, stimulated by a higher numbers of births, an improving economy, and the reduction of the VAT rate on baby food to 10% in 2015. Consumers in the Czech Republic generally have a positive attitude to industrially prepared baby food, which has been capitalized on by the multinationals who now dominate the market. As a result, per capita consumption of baby food is relatively high and has continued to develop and by 2015 it had increased by 5.2%.
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Key Findings
- The market for baby food in the Czech Republic has performed relatively well, and particularly over the last two years, boosted by higher birth numbers. Retail sales in 2015 are up 17.3% on 2009, equivalent to a real increase of 7.8%.
- Baby meals/juices accounted for 43% of retail sales in 2015, having overtaken milks as the largest spending category in 2014. However, milks are only slightly behind, accounting for 41% of retail sales.
- Supermarkets/hypermarkets now control the largest share of volume sales, at 69% in 2015, ahead of pharmacies and drugstores with 21%, while the share of other grocery outlets has now slipped to under 10%.
- The Czech market is dominated by three international companies: Danone (Nutricia), Hero, and Hipp. Together they accounted for 74% of volume sales and 79% of value sales in 2015.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
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