The latest report by IMARC Group, titled “Organic Baby Food Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, finds that the global organic baby food market reached a value of US$ 5.4 Billion in 2016. Organic baby food is made of fruits and vegetables that are not sprayed with chemical pesticides, and meat from animals that are not given antibiotics or growth hormones. As the initial years are of utmost importance for a baby’s health and initiate healthy eating, it is necessary to prevent the baby from any kind of dangerous chemicals. Organic food does not contain any artificial flavours, preservatives or colours and are safer than the conventional baby food products. Due to this, parents are now switching to organic baby food, thereby creating a lucrative market for the manufacturers.
Highlights of the global organic baby food market:
- Rising health concerns for the overall development of babies is driving the global organic baby food market.
- RTE (ready-to-eat) baby food is the most popular product type.
- North America represents the leading market, with the largest market share.
Growing awareness about the benefits of organic products has encouraged the parents to opt for organic baby food over conventional baby food. Moreover, inflating disposable incomes have resulted in increased expenditures, owing to which parents choose to buy priced organic baby food. Improved economic conditions of the middle-class population have encouraged the consumers to adopt convenient lifestyles, which has further augmented the demand for organic baby food. Apart from this, majority of the key players operative in the market are acquiring smaller companies which specialise in the production of organic baby food, resulting in a widened product portfolio. Owing to the aforementioned factors, the market is expected to reach a value of US$ 10 Billion by 2022, exhibiting a CAGR of more than 10% during 2017-2022.
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On the basis of product type, RTE baby food is the most popular product type, holding the majority of the market share. Other product types include milk formula, dried baby food and others. The report is further segmented on the basis of distribution channels, covering supermarkets and hypermarkets, specialty stores, convenience stores, online retailers and others. Amongst these, supermarkets and hypermarkets represent the largest distribution channel. Region-wise, North America is the leading market on account of high preference of organic and natural products in the region. Other major regions include Europe, Asia Pacific, Middle East and Africa, and Latin America. On analysing the competitive landscape of the market, it is found that Abbott Nutrition, Danone, Nestle, Hero Group and Kraft Heinz are the key players.
The report by IMARC Group has examined the global organic baby food market on the basis of:
- RTE baby food
- Milk formula
- Dried baby food
- Supermarkets and Hypermarkets
- Specialty stores
- Convenience stores
- Online retailers
- North America
- include Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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