{"id":817108,"date":"2026-06-02T17:23:01","date_gmt":"2026-06-02T17:23:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=817108"},"modified":"2026-06-02T17:23:01","modified_gmt":"2026-06-02T17:23:01","slug":"new-investigation-reveals-which-eofy-2026-athome-beauty-deals-actually-beat-the-salon-and-which-are-savings-traps","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/new-investigation-reveals-which-eofy-2026-athome-beauty-deals-actually-beat-the-salon-and-which-are-savings-traps_817108.html","title":{"rendered":"New Investigation Reveals Which EOFY 2026 At-Home Beauty Deals Actually Beat the Salon &#8211; and Which Are Savings Traps"},"content":{"rendered":"<div style=\"font-style:italic; padding:8px 0px;\">Independent analysis finds IPL devices, spray-tan kits and gel-nail systems deliver real four-figure savings, while several heavily marketed &#8220;bargains&#8221; fail the honest test once quality, safety and corrective costs are factored in.<\/div>\n<p style=\"text-align: justify;\"><strong>SYDNEY &#8211; 2 June, 2026 &#8211;<\/strong> As End-of-Financial-Year sales sweep Australian beauty retailers, a new independent investigation by SmartSpend Australia cuts through the discount noise to identify which at-home products genuinely replace expensive salon habits &mdash; and which ones only look like a deal on the sticker.&nbsp;<\/p>\n<p style=\"text-align: justify;\">The single best risk-adjusted deal identified is the Philips Lumea Series 9000 (BRI957) at Shaver Shop for $667, down from $1,499 &mdash; a 55% discount. For a heavy laser-clinic user, the device can save between $850 and $1,800 in its first year alone, against the $3,000&ndash;$5,000 a full-body course typically costs across chain clinics.<\/p>\n<p style=\"text-align: justify;\"><strong>IPL and tanning lead the field<\/strong><\/p>\n<p style=\"text-align: justify;\">Shaver Shop&#8217;s confirmed EOFY 2026 range carries some of the deepest beauty-tech discounts in the country, including the Lumea Series 7000 at $299 (down 60%) &mdash; named the standout value pick of the entire catalogue &mdash; and the Braun Skin i&middot;expert 7 at $675 (down 51%), a strong option for darker skin tones. Even the cheapest credible device pays back inside two to three months for anyone currently paying chain-clinic prices.<\/p>\n<p style=\"text-align: justify;\">Tanning emerged as the quiet winner. Committed salon tanners spend $1,170&ndash;$1,800 a year, so a MineTan Bronze Babe home spray kit at roughly $110&ndash;$130 during the Priceline EOFY event pays for itself in three or four avoided visits. SmartSpend notes the quality gap to a salon spray tan is genuinely small once the application technique is mastered.<\/p>\n<p style=\"text-align: justify;\"><strong>The savings traps to walk past<\/strong><\/p>\n<p style=\"text-align: justify;\">The investigation is equally blunt about products where the discount is real but the savings story collapses on inspection. Its &#8220;don&#8217;t bother&#8221; list includes:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p>HiSmile PAP+ and V34 &mdash; peroxide-free whitening formulas without published clinical evidence, with the original kit now discontinued. Boring, ADA-backed whitening strips from Crest and Oral-B win on both evidence and value.<\/p>\n<\/li>\n<li>\n<p>Happy Skin Co IPL &mdash; heavily promoted on social media, but reviews show burn and quality complaints, and the 12-month warranty trails the two-year cover from Philips and Braun.<\/p>\n<\/li>\n<li>\n<p>Iconsign brow-lamination and lash-lift kits &mdash; described as the riskiest savings claim in the report, using real perm chemistry that can leave brittle, breaking brows or permanent lash breakage; several dermatologists publicly advise against DIY at home.<\/p>\n<\/li>\n<li>\n<p>Supermarket box dye on highlighted, balayaged or previously coloured hair &mdash; corrective colour to fix a botched result routinely costs more than a full year of salon visits.<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><br \/>A standout in at-home gel nails: Ezmio Beauty<\/strong><\/p>\n<p style=\"text-align: justify;\">In the gel-nail category, the investigation singles out <a rel=\"nofollow\" href=\"https:\/\/ezmiobeauty.com\/\" target=\"_blank\">Ezmio Beauty<\/a> as a genuine Australian success story. Founded in 2020 by three sisters and a friend and based in Seven Hills, NSW, the brand stands out for its HEMA-free formula &mdash; a real allergy-safety advantage over most mass-market gels &mdash; and its larger 17 mL bottles, which go further than the industry norm. With a dedicated salon wholesale program and a design collaboration with couturier Steven Khalil, Ezmio offers committed users a credible way to bring the gel-manicure habit home and save more than $1,000 a year, with its <a rel=\"nofollow\" href=\"https:\/\/ezmiobeauty.com\/products\/essential-gel-nail-kit\" target=\"_blank\">Essential Gel Nail Kit<\/a> available for less than $229 this EOFY. It&#8217;s one of the best ways to save money with there purchase this year.<\/p>\n<p style=\"text-align: justify;\"><strong>The bigger lesson for shoppers<\/strong><\/p>\n<p style=\"text-align: justify;\">&#8220;The size of the discount is a poor predictor of the actual saving,&#8221; said Jordan Mills, lead researcher at SmartSpend Australia. &#8220;A root-touch-up powder at 25% off can save more real money over a year than a 50%-off LED mask, because it genuinely does its job. The best EOFY decision isn&#8217;t the biggest percentage on the sticker &mdash; it&#8217;s the product whose job you&#8217;ll actually do at home, every fortnight, for the next two years.&#8221;<\/p>\n<p style=\"text-align: justify;\">The report cautions that even the best device is worthless if it ends up in a drawer: retailer data suggests roughly a quarter of IPL buyers stop within twelve weeks, which would collapse those first-year savings to near zero.<\/p>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/companyname\/canvasmarketingsolutions.com_178543.html\" rel=\"nofollow\">Canvas Marketing Solutions<\/a><br \/><strong>Contact Person:<\/strong> Division Department<br \/><strong>Email:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=new-investigation-reveals-which-eofy-2026-athome-beauty-deals-actually-beat-the-salon-and-which-are-savings-traps\" rel=\"nofollow\">Send Email<\/a><br \/><strong>Phone:<\/strong> 0896040336<br \/><strong>Address:<\/strong>82 the Dunes, Portmarnock  <br \/><strong>City:<\/strong> Saggart<br \/><strong>State:<\/strong> https:\/\/www.canvasmarketingsolutions.com\/<br \/><strong>Country:<\/strong> Ireland<br \/><strong>Website:<\/strong> <a href=\"https:\/\/www.canvasmarketingsolutions.com\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.canvasmarketingsolutions.com\/<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=new-investigation-reveals-which-eofy-2026-athome-beauty-deals-actually-beat-the-salon-and-which-are-savings-traps\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independent analysis finds IPL devices, spray-tan kits and gel-nail systems deliver real four-figure savings, while several heavily marketed &#8220;bargains&#8221; fail the honest test once quality, safety and corrective costs are factored in. SYDNEY &#8211; 2 June, 2026 &#8211; As End-of-Financial-Year &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/new-investigation-reveals-which-eofy-2026-athome-beauty-deals-actually-beat-the-salon-and-which-are-savings-traps_817108.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,434,437,412],"tags":[],"class_list":["post-817108","post","type-post","status-publish","format-standard","hentry","category-Australia","category-Fashion-Beauty","category-Lifestyle","category-News-Current-Affairs"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/817108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=817108"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/817108\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=817108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=817108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=817108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}