{"id":814835,"date":"2026-05-23T19:37:02","date_gmt":"2026-05-23T19:37:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=814835"},"modified":"2026-05-23T19:37:02","modified_gmt":"2026-05-23T19:37:02","slug":"uk-seo-expert-dan-m-jones-launches-free-seo-course-teaching-beginners-how-to-win-in-google-and-ai-search","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/uk-seo-expert-dan-m-jones-launches-free-seo-course-teaching-beginners-how-to-win-in-google-and-ai-search_814835.html","title":{"rendered":"UK SEO Expert Dan M. Jones Launches Free SEO Course Teaching Beginners How To Win In Google And AI Search"},"content":{"rendered":"

Manchester-based SEO expert and AI optimisation specialist Dan M. Jones<\/a> has launched a new free online course designed to simplify search engine optimisation and help beginners understand how to rank in both Google and modern AI-driven search platforms.<\/p>\n

The course, called “SEO Demystified”, is available completely free online with no signup or payment required and aims to provide what Jones describes as “the clearest and most straightforward explanation of SEO available anywhere online”.<\/p>\n

Jones, founder of On Top Marketing<\/a>, has worked in search engine optimisation since 2013 and says the idea for the course came from frustration with how unnecessarily confusing and overcomplicated the SEO industry has become.<\/p>\n

“If you search for SEO help online, most people end up more confused than when they started,” said Jones.<\/p>\n

“There’s so much jargon and overcomplicated explanations that it slows people down massively. The reality is that SEO is not nearly as complicated as many people make it sound.”<\/p>\n

“I created this course because I wanted to build something that explained SEO in the simplest, clearest and most practical way possible. Every lesson has been carefully planned so that even someone with no technical background can genuinely understand how search works and what actually moves the needle. In fact, my mum actually watched the course, and I think she’s now got a better understanding of SEO than many people who have been working in the industry for a few years, and she doesn’t even know how to use a computer.”<\/p>\n

The course covers topics including how Google crawls and indexes websites, keyword research, on-page SEO, technical SEO, internal linking, schema markup, canonical tags and how AI search systems interpret and recommend content.<\/p>\n

Unlike many paid SEO courses, “SEO Demystified” has been designed specifically for beginners, business owners, marketing managers and junior SEO professionals who want practical understanding rather than theory-heavy training.<\/p>\n

According to Jones, one of the biggest problems in the SEO industry is that many businesses pay agencies without fully understanding the work being carried out on their behalf.<\/p>\n

“A lot of business owners are essentially forced to trust SEO companies because they don’t really understand what they’re paying for,” Jones explained.<\/p>\n

“My goal with this course is to empower people. Whether they want to learn SEO themselves, improve their marketing skills or simply understand whether an agency is actually delivering value, this gives them the knowledge to make informed decisions.”<\/p>\n

Jones says the rise of AI-powered search platforms has made understanding SEO more important than ever, with businesses now needing to think beyond traditional Google rankings.<\/p>\n

“It’s no longer just about ranking webpages. Businesses also need to understand how AI systems interpret brands, content and expertise. That’s why the course also covers AI search and optimisation in a way that beginners can actually understand.”<\/p>\n

Over the last decade, Jones has helped businesses across the UK improve their visibility through SEO, including companies that were struggling financially before significantly expanding through improved search performance.<\/p>\n

He says the launch of the course is part of a wider mission to make high-quality SEO education accessible to more people without expensive paywalls or misleading complexity.<\/p>\n

“SEO changed my life,” Jones added.<\/p>\n

“It allowed me to build a business, help companies grow and create opportunities that completely changed my future. I wanted to give people access to the kind of understanding I wish I had when I first started.”<\/p>\n

The SEO Demystified course is available now and can be accessed for free at: https:\/\/ontopmarketing.agency\/seo-demystified<\/a><\/p>\n

Media Contact<\/span>
Company Name:<\/strong> On Top Marketing<\/a>
Contact Person:<\/strong> Dan M. Jones
Email:<\/strong> Send Email<\/a>
Country:<\/strong> United Kingdom
Website:<\/strong> ontopmarketing.agency<\/a><\/p>\n

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Manchester-based SEO expert and AI optimisation specialist Dan M. Jones has launched a new free online course designed to simplify search engine optimisation and help beginners understand how to rank in both Google and modern AI-driven search platforms. The course, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401],"tags":[],"class_list":["post-814835","post","type-post","status-publish","format-standard","hentry","category-Business"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/814835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=814835"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/814835\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=814835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=814835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=814835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}