{"id":805749,"date":"2026-04-30T08:45:02","date_gmt":"2026-04-30T08:45:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=805749"},"modified":"2026-04-30T08:45:02","modified_gmt":"2026-04-30T08:45:02","slug":"your-best-marketing-channel-might-be-lying-webinar-shows-how-midsize-retail-can-fix-roas-and-marketing-measurement","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/your-best-marketing-channel-might-be-lying-webinar-shows-how-midsize-retail-can-fix-roas-and-marketing-measurement_805749.html","title":{"rendered":"Your Best Marketing Channel Might Be Lying: Webinar Shows How Midsize Retail Can Fix ROAS and Marketing Measurement"},"content":{"rendered":"
\n
\"Your<\/a><\/div>\n
\n
This webinar explains how marketing attribution software helps midsize retail brands validate Google and Meta ROAS by unifying fragmented data across ecommerce, retail, and marketing systems. By combining top-down and bottom-up measurement models and resolving customer identity, brands can move beyond inflated platform metrics to more accurate, complete marketing performance insights<\/div>\n<\/div>\n<\/div>\n
Midsize retail brands often rely on inflated platform metrics that misrepresent true performance. This analysis explains how marketing attribution software can validate Google and Meta ROAS by combining ecommerce, POS, ERP, and marketing data into a unified system. By resolving customer identity and measuring full journeys, brands can reduce wasted spend and improve marketing measurement accuracy.<\/div>\n

Boise, ID – April 30, 2026 – <\/strong>Many midsize retail and ecommerce brands are making marketing decisions based on incomplete or misleading data.<\/p>\n

Retlia, a retail-focused data platform, is hosting a live webinar, “Your Best ROI Marketing Channels Might Be Your Worst: Marketing Attribution Is A Customer Identity Problem,” to address a growing gap between reported performance and actual business results.<\/p>\n

Register here: [Webinar] Your Best ROI Marketing Channels Might Be Lying: Attribution Is A Customer Identity Problem<\/a><\/p>\n

More details: https:\/\/retlia.com\/news\/your-best-roi-marketing-channels-might-be-your-worst-retlia-announces-webinar-on-customer-identity-first-marketing-attribution<\/p>\n

The issue is not just attribution. It is marketing measurement itself.<\/p>\n

Most platforms report performance based on what they can track, not what actually drives revenue. Retail sales, wholesale orders, Amazon purchases, and delayed conversions are often missed or double-counted.<\/p>\n

This leads to inflated ROAS and misallocated budgets, and a recent analysis from Retlia highlights<\/a> how this happens and how to fix it.<\/p>\n

“When the same customer appears as multiple identities across systems, measurement breaks down,” said Nick Wynkoop, Co-Founder of Retlia. “And when platforms only see part of the journey, they over-credit themselves.”<\/p>\n

The webinar introduces a more practical approach to marketing measurement, combining:<\/p>\n