{"id":800584,"date":"2026-04-07T13:11:01","date_gmt":"2026-04-07T13:11:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=800584"},"modified":"2026-04-07T13:11:01","modified_gmt":"2026-04-07T13:11:01","slug":"butterly-and-lcg-foods-distribution-launch-threeyear-partnership-to-help-canadas-betterforyou-brands-build-consumer-trust-and-drive-sales","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/butterly-and-lcg-foods-distribution-launch-threeyear-partnership-to-help-canadas-betterforyou-brands-build-consumer-trust-and-drive-sales_800584.html","title":{"rendered":"Butterly and LCG Foods Distribution Launch Three-Year Partnership to Help Canada\u2019s Better-for-You Brands Build Consumer Trust and Drive Sales"},"content":{"rendered":"
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\"Butterly<\/a><\/div>\n
\n
Butterly \u00d7 LCG Foods Distribution<\/div>\n<\/div>\n<\/div>\n
New LCG Foods x Butterly program gives Canada\u2019s founder-led food and beverage brands access to authentic consumer reviews, high-quality social content, and peer-driven social proof that converts shelf presence into sales.<\/div>\n

TORONTO, ON – April 7, 2026 –<\/strong> Butterly, Canada’s leading consumer advocacy platform, today announced a three-year partnership with LCG Food Distribution, a national food distributor supplying more than 1,000 retail locations and representing over 150 better-for-you food and beverage brands. The partnership connects LCG Foods brand partners with Butterly’s platform, including authentic consumer ratings and reviews, high-quality social content, and peer-driven social proof that support performance at retail and online.<\/p>\n

Canada’s better-for-you category is growing fast, but with that growth comes increasing noise. As shoppers navigate a crowded shelf full of health claims, they are tuning out brand messaging and turning to other consumers’ feedback instead. Nielsen’s 2021 Global Trust in Advertising Study<\/a> found that 88% of consumers trust peer recommendations above all other marketing channels, a trend that has only intensified as AI search tools increasingly surface those recommendations first.<\/p>\n

Most next-generation brands don’t have a product problem. They have a proof problem. Getting listed is one challenge. Building the credible, peer-driven trust that influences both retailers and consumers is another, and one that most brands lack the infrastructure to solve it on their own. That is the gap this partnership is built to close.<\/p>\n

“Canada has an incredible pipeline of next-generation food brands building genuinely better products. But better products alone don’t earn shelf space or consumer trust.<\/em><\/p>\n

For many brands, especially those without large marketing budgets, the biggest challenge is getting discovered by the right consumers and building the credibility needed to drive purchase. That’s exactly what the Butterly program delivers: putting products into the hands of real people, generating authentic content, and building the social proof that drives trust and sales, all in a way that is accessible and scalable for growing brands.<\/em><\/p>\n

Through this partnership, LCG brand partners now have a powerful and affordable way to accelerate discovery, build consumer trust, and ultimately win at retail and online.”<\/em><\/p>\n

— Ali de Bold, CEO, Butterly<\/em><\/p>\n

The partnership is built around a simple idea: next-generation brands need support at two key stages of the sales journey, and most partners only address one of them.<\/p>\n

LCG Foods Distribution operates at the top of the funnel, getting brands listed, building retail relationships, navigating distribution logistics, and providing strategic market guidance that helps next-generation brands establish a foothold with Canada’s better-for-you food and beverage retail network.<\/p>\n

Butterly operates at the bottom of the funnel, generating authentic consumer ratings and reviews, social content, and drive-to-store activation that influence purchase decisions once a product is on shelf or available online. Its platform helps brands build credibility with real consumers and create content that shows up in search results and on product pages, helping shape how buyers discover and evaluate options.<\/p>\n

Together, the two companies support the full journey from market entry to consumer conversion, giving next-generation brands the ability to grow faster.<\/p>\n

“The brands we work with today are founder-led, social-first, and growing through community rather than advertising budgets. LCG Foods was built to give them more than a listing. The Butterly partnership expands what our Growth Platform can create for them, and it is the clearest signal yet of the kind of company we are building. The Next Big Thing starts here.”<\/em><\/p>\n

— Paul Yip, Founder and CEO, LCG Foods Distribution<\/em><\/p>\n

Beginning April 2026, LCG Foods brand partners gain access to the LCG x Butterly program through the LCG Foods Growth Platform. This is a specially designed program that brings together product discovery, ratings and reviews, social content, drive-to-store activation, real-time data and AI-powered insights, review syndication, and embeddable social and review content to major retail and e-commerce platforms. LCG supports participating brands through shipping and logistics coordination and strategic guidance to help maximize program performance.<\/p>\n

The program is backed by findings from the Butterly 2026 Trust Index, a study conducted with 2,100 Canadian consumers in Q4 2025. The findings show that 87% of Butterly Advocates share their product experiences with friends, family, or online audiences outside the platform, and 99% feel comfortable sharing fully honest reviews, including negative ones. Social proof built on that foundation is credible, compounding, and increasingly the signal that both consumers and retail buyers use to evaluate whether a brand has genuine traction.<\/p>\n

Eatable, a Canadian food brand already working with Butterly through LCG Foods, reflects the kind of result the program is designed to deliver.<\/p>\n

“Our team has had an amazing experience with Butterly and the quality of the content coming through has exceeded our expectations. We found the creators interpreted the briefs really well and really embodied what was asked. I also liked how a number of creators took the time to write a review on our website and sign up for our affiliate program, which has been an extra bonus.”<\/em><\/p>\n

— Charlene Li, Co-Founder and CEO, Eatable<\/em><\/p>\n

LCG Foods brand partners can learn more about the LCG x Butterly program at butterly.com\/lcg or by contacting partners@butterly.com<\/a>.<\/p>\n

Frequently Asked Questions<\/strong><\/p>\n

What is the Butterly and LCG Foods Distribution partnership?<\/strong><\/p>\n

A three-year agreement beginning April 2026, through which Butterly offers a specially designed program to LCG Foods Distribution’s brand partners. The program combines product discovery, authentic consumer ratings and reviews, high-quality social content, drive-to-store activation, real-time data and AI-powered insights, review syndication and embeddable social and review content. LCG supports the program through shipping, logistics, and strategic guidance.<\/p>\n

What types of brands does this partnership serve?<\/strong><\/p>\n

Food and beverage brands, with a focus on better-for-you products across categories including keto, vegan, gluten-free, organic, natural, and specialty foods.<\/p>\n

Why does this category specifically need peer reviews and UGC?<\/strong><\/p>\n

Nielsen’s 2021 Global Trust in Advertising Study, which surveyed 40,000 consumers across 56 countries, established that 88% of consumers trust peer recommendations above all other forms of marketing. That finding has held consistent across more than a decade of global consumer research and has only grown more relevant as AI search tools surface peer reviews as primary signals in how buyers evaluate products. In a category defined by health claims and clean-label promises, authentic consumer content provides the credibility signal that brand marketing alone cannot.<\/p>\n

What does Butterly provide through the partnership?<\/strong><\/p>\n

Authentic consumer ratings and reviews, high-quality social content, drive-to-store activation, real-time data and AI-powered insights, review syndication, and embeddable review and social content to help brands build trust and drive purchase at retail and online.<\/p>\n

What does LCG Foods Distribution provide?<\/strong><\/p>\n

Shipping and logistics coordination for program fulfillment, along with strategic guidance to help participating brands maximize program impact.<\/p>\n

How does this partnership cover both ends of the sales funnel?<\/strong><\/p>\n

LCG supports brands at the top of the funnel through distribution, retail listings, and market access. Butterly supports brands at the bottom through consumer discovery, reviews, social proof, and conversion at point of purchase. Together they address the full journey from market entry to consumer sale.<\/p>\n

How does this help next-generation brands specifically?<\/strong><\/p>\n

Next-generation brands often have strong products but limited budgets for traditional marketing. LCG x Butterly programs offer a more accessible path to generating the social proof, consumer content, and credible reviews that support both retailer conversations and end-consumer purchase confidence.<\/p>\n

About Butterly<\/strong><\/p>\n

Butterly is Canada’s leading consumer advocacy platform, connecting brands with a community of Advocates who test products and share honest, experience-based feedback through reviews, social content, and word-of-mouth. Founded as ChickAdvisor in 2006, Butterly has nearly two decades of experience helping brands across food, beverage, beauty, health, household, and a wide range of other categories generate credible consumer proof, actionable insights, and social content that drives purchase decisions at retail and online.<\/p>\n

For more information, visit: butterly.com<\/a><\/p>\n

About LCG Foods Distribution<\/strong><\/p>\n

LCG Foods Distribution is a national better-for-you food and beverage distributor with nearly two decades of experience, supplying more than 1,000 retail locations and representing over 150 brands across natural, organic, keto, vegan, gluten-free, and specialty food categories. LCG Foods has built a growth platform that creates opportunities for founder-led brands, connecting them to distribution, marketing activation, and consumer advocacy programs designed to help them build real momentum in the Canadian market.<\/p>\n

For more information, visit: lcgfoods.ca<\/a><\/p>\n

Program Inquiries<\/strong><\/p>\n

partners@butterly.com | butterly.com\/lcg<\/a><\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Butterly<\/a>
Contact Person:<\/strong> Jessie Cheung
Email:<\/strong> Send Email<\/a>
Country:<\/strong> Canada
Website:<\/strong> https:\/\/butterly.com\/brands<\/a><\/p>\n

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Butterly \u00d7 LCG Foods Distribution New LCG Foods x Butterly program gives Canada\u2019s founder-led food and beverage brands access to authentic consumer reviews, high-quality social content, and peer-driven social proof that converts shelf presence into sales. TORONTO, ON – April … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401,402,417,423,422],"tags":[],"class_list":["post-800584","post","type-post","status-publish","format-standard","hentry","category-Business","category-Food-Beverage","category-Marketing-Sales","category-Professional-Services","category-Retail"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/800584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=800584"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/800584\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=800584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=800584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=800584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}