{"id":792142,"date":"2026-02-23T16:41:01","date_gmt":"2026-02-23T16:41:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=792142"},"modified":"2026-02-23T16:41:01","modified_gmt":"2026-02-23T16:41:01","slug":"eraco-brings-a-global-placemaking-perspective-to-mipim-2026-in-cannes","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/eraco-brings-a-global-placemaking-perspective-to-mipim-2026-in-cannes_792142.html","title":{"rendered":"ERA-co Brings a Global Placemaking Perspective to MIPIM 2026 in Cannes"},"content":{"rendered":"
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\"ERA-co<\/a><\/div>\n
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Paolo Testolin (left), Taras Kashko (right)<\/div>\n<\/div>\n<\/div>\n

CANNES, FRANCE –<\/strong> ERA-co<\/a>, the world’s leading placemaking and destination strategy firm, will bring its integrated, systems-driven approach to urban development to MIPIM 2026<\/a>, taking place March 9–13 at the Palais des Festivals in Cannes.<\/p>\n

Representing ERA-co at this year’s conference are Paolo Testolini, USP Global Director, Urban Design and Masterplanning, and Taras Kashko, Global Leader, Urban Design and Masterplanning, both based in the firm’s Dubai home studio.<\/p>\n

MIPIM is one of the world’s most influential real estate gatherings, convening global leaders, investors, policymakers, and designers to explore the future of cities and development. ERA-co is expected to be among the few, and potentially the only, global placemaking firms in attendance, offering a distinctive perspective that integrates strategy, design, data, and long-term governance.<\/p>\n

“ERA-co brings a fundamentally different lens to conversations about development,” said Paolo Testolini. “For us, masterplanning is not simply about arranging buildings on a site — it is about designing adaptive frameworks that guide how communities evolve over time. Our work is grounded in environmental responsibility, systems thinking, and long-term value for the places and people these plans ultimately serve.”<\/p>\n

With offices across Australia, North America, Europe, and the Middle East, ERA-co is the largest placemaking brand operating globally today. This international presence enables the firm to deliver insights shaped by diverse cultural, economic, and urban contexts, a core competitive advantage in an increasingly complex development landscape.<\/p>\n

At MIPIM, Testolini and Kashko will engage with global stakeholders on next-generation masterplanning, regenerative design, and the integration of emerging technologies into urban strategy.<\/p>\n

“Our ambition is to redefine how cities are conceived,” said Taras Kashko. “We believe future-ready cities must balance performance, resilience, and human experience. That requires moving beyond static masterplans toward living, testable models informed by data, AI, and deep contextual understanding.”<\/p>\n

ERA-co’s approach centres on the relationship between people and place — across every scale of the built environment. Rather than treating masterplanning as an exercise in organising space, ERA-co operates at the intersection of creativity, business, and urbanism to shape experiences that are genuinely human-centric, whether intuitive or intentional, everyday or extraordinary.<\/p>\n

Central to this vision is the belief that a compelling place must be legible, emotionally resonant, and strategically coherent across every audience it touches — from the investor seeing potential for the first time, to the resident finding a part of themselves in the experience, to the visitor discovering its story. ERA-co carries that vision from initial idea through to lived experience, bridging imagination and execution with a clear sense of purpose.<\/p>\n

“MIPIM brings together the people who are shaping the future of cities — investors, policymakers, designers, developers,” said Testolini. “Our ultimate goal is not just to participate in that conversation, but to shift it — toward a masterplanning model that integrates strategy, data, and placemaking from day one, and measures success by the long-term performance and quality of life it enables.”<\/p>\n

For more information about ERA-co visit www.era-co.com<\/a>. ERA-co is part of the 7C Network.<\/p>\n

About ERA-co<\/strong><\/p>\n

ERA-co is a global place consultancy partnering with ambitious leaders to shape high-performing places — from workplaces to large-scale urban masterplans. Operating at the intersection of creativity, commercial strategy and urbanism, we develop the vision, positioning and experience frameworks that guide development and unlock long-term social and economic value. We believe place is one of the most powerful levers for advancing human potential and driving sustainable growth. Part of the 7C network.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Otter PR<\/a>
Contact Person:<\/strong> Gabrielle Lask
Email:<\/strong> Send Email<\/a>
City:<\/strong> Orlando
State:<\/strong> Florida
Country:<\/strong> United States
Website:<\/strong> OtterPR.com<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Paolo Testolin (left), Taras Kashko (right) CANNES, FRANCE – ERA-co, the world’s leading placemaking and destination strategy firm, will bring its integrated, systems-driven approach to urban development to MIPIM 2026, taking place March 9–13 at the Palais des Festivals in Cannes. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[418,401,435,403,416],"tags":[],"class_list":["post-792142","post","type-post","status-publish","format-standard","hentry","category-Building-Construction","category-Business","category-Europe","category-UK","category-World"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/792142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=792142"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/792142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=792142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=792142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=792142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}