{"id":790263,"date":"2026-02-11T18:31:02","date_gmt":"2026-02-11T18:31:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=790263"},"modified":"2026-02-11T18:31:02","modified_gmt":"2026-02-11T18:31:02","slug":"melbourne-chilli-oil-brand-umami-papi-secures-major-international-retail-deals-and-nationwide-coles-presence","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/melbourne-chilli-oil-brand-umami-papi-secures-major-international-retail-deals-and-nationwide-coles-presence_790263.html","title":{"rendered":"Melbourne Chilli Oil Brand Umami Papi Secures Major International Retail Deals and Nationwide Coles Presence"},"content":{"rendered":"
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\"Melbourne<\/a><\/div>\n
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Umami Papi Logo<\/div>\n<\/div>\n<\/div>\n
Melbourne’s lockdown-born chilli oil brand, Umami Papi, announces major international expansion into high-end supermarkets in Asia and the Middle East. This growth complements a strong domestic presence, with its popular vegan and gluten-free crispy chilli oil now available nationwide in Coles. The brand continues its rapid rise from a local startup to a global gourmet condiments sensation.<\/div>\n

MELBOURNE, VIC – <\/strong>Umami Papi, the Melbourne-based artisanal chilli oil brand born from the city’s stringent Stage 4 lockdown, today announced its significant expansion into international markets and the strengthening of its national footprint. The company, which has grown from a local e-commerce venture into a national sensation, now stocks its products in high-end supermarket chains across Malaysia, Brunei, Dubai, and the Philippines, alongside its established presence in over 700 Australian retailers, including a coveted spot for its chilli oil in Coles<\/strong> Supermarkets nationwide.<\/p>\n

This dual achievement marks a major milestone for the self-funded brand, demonstrating a powerful trajectory from a home-based response to the pandemic into a formidable player in the global gourmet condiments<\/strong> industry.<\/p>\n

From Lockdown Kitchen to Global Sensation<\/p>\n

Founded by Ethan Yong during Melbourne’s most challenging lockdown period, Umami Papi<\/strong> was built on the core belief that exceptional flavour can unite people and transform everyday meals. What began as a direct-to-consumer operation has rapidly evolved into a hybrid business model, successfully servicing both individual customers and a vast network of B2B wholesale partners. The brand’s resilience and adaptability, forged in a time of unprecedented challenge, have been central to its rapid growth and widespread appeal.<\/p>\n

“We started Umami Papi because we believe flavour has the power to connect people,” said Ethan Yong, Founder and Director. “Seeing our crispy chilli oil<\/strong> that began in a Melbourne kitchen now on shelves in Dubai and Manila is a testament to our team’s hard work. We set out to create the best chilli oil<\/strong> possible, a true ‘kitchen cheat code,’ and this expansion proves that the desire for convenient, extraordinary flavour is universal.”<\/p>\n

A Flavour-First Philosophy Driving Growth<\/p>\n

Umami Papi<\/strong> has distinguished itself in a competitive market by prioritizing a complex, multi-dimensional sensory experience over pure heat. The brand’s range of spicy condiments<\/strong>, including its signature crispy chilli oil<\/strong>, is celebrated for its deep, savory umami, satisfying crunch, and rich aroma. This focus has established its reputation for producing some of the most sought-after crispy chilli oil in Melbourne<\/strong>.<\/p>\n

In a move of bold transparency, Umami Papi is one of the only brands in its category to proudly feature MSG as a key ingredient, educating consumers on its role in delivering superior umami flavour. This commitment to honesty, combined with a guarantee that its entire line of vegan condiments<\/strong> and gluten free condiments<\/strong> is made with 100% Australian Canola Oil, has built a loyal following. Its flagship product is a certified vegan chilli oil<\/strong> and gluten free chilli oil<\/strong>, making premium flavour accessible to a wide audience.<\/p>\n

Strategic Partnerships and International Reach<\/p>\n

The brand’s international success is complemented by a strong domestic strategy. The availability of chilli oil in IGA<\/strong> (select stores) and Coles has made it a household staple for many. By supplying to a diverse network of Umami Papi stockists<\/strong>—including boutique grocers, restaurants, and major supermarkets—the brand continues to deliver on its core promise: to ruin bland food forever for customers everywhere.<\/p>\n

About Umami Papi<\/strong><\/p>\n

Founded in Melbourne, Australia, Umami Papi is a food company specializing in artisanal, flavour-focused condiments. Its products, including its signature umami sauce<\/strong> and Crispy Aromatic Chili Oil, are designed to be a “kitchen cheat code” that effortlessly elevates any meal. All core products are 100% Vegan, Gluten-Free, and Preservative-Free. Umami Papi<\/strong> operates a hybrid direct-to-consumer and wholesale model, with products available online with worldwide shipping and in over 700 retail and foodservice locations across Australia and internationally.<\/p>\n

Contact:<\/strong><\/p>\n

Ethan Yong<\/p>\n

Founder \/ Director<\/p>\n

ethan@umamipapi.com.au<\/a><\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Umami Papi<\/a>
Contact Person:<\/strong> Ethan Yong
Email:<\/strong> Send Email<\/a>
Country:<\/strong> Australia
Website:<\/strong> https:\/\/umamipapi.com.au\/<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Umami Papi Logo Melbourne’s lockdown-born chilli oil brand, Umami Papi, announces major international expansion into high-end supermarkets in Asia and the Middle East. This growth complements a strong domestic presence, with its popular vegan and gluten-free crispy chilli oil now … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450,402,410],"tags":[],"class_list":["post-790263","post","type-post","status-publish","format-standard","hentry","category-Australia","category-Food-Beverage","category-Manufacturing-Industry"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/790263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=790263"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/790263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=790263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=790263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=790263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}