{"id":782620,"date":"2026-01-05T11:28:02","date_gmt":"2026-01-05T11:28:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=782620"},"modified":"2026-01-05T11:28:02","modified_gmt":"2026-01-05T11:28:02","slug":"magic-hour-launches-60second-video-generation-for-sora-2-and-veo-31","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/magic-hour-launches-60second-video-generation-for-sora-2-and-veo-31_782620.html","title":{"rendered":"Magic Hour launches 60-second video generation for Sora 2 and Veo 3.1"},"content":{"rendered":"<div style=\"float:right; width:250px; padding:8px 10px 10px 10px;\">\n<div><a href=\"https:\/\/www.abnewswire.com\/upload\/2026\/01\/1767475688.jpg\" style=\"border:none !important;\" target=\"_blank\" rel=\"nofollow\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"Magic Hour launches 60-second video generation for Sora 2 and Veo 3.1\" src=\"https:\/\/www.abnewswire.com\/upload\/2026\/01\/1767475688.jpg\" alt=\"Magic Hour launches 60-second video generation for Sora 2 and Veo 3.1\" width=\"225\" height=\"225\" style=\"padding:0px 0px 10px 10px; border:0 solid !important;\" \/><\/a><\/div>\n<div class=\"quotes\">\n<div>Most creators don\u2019t want eight or ten seconds. They want a complete idea. Short clips are useful, but they break down when you are trying to tell an actual story.<\/div>\n<\/div>\n<\/div>\n<div style=\"font-style:italic; padding:8px 0px;\">Magic Hour now supports up to 60-second videos by orchestrating multiple short scenes into a single story with consistent characters and visuals. Available in Text-to-Video and Image-to-Video.<\/div>\n<p style=\"text-align: justify;\">Magic Hour today announced support for generating videos up to 60 seconds long using Sora 2 and Veo 3.1 through a new multi-scene workflow. Since these models are typically used for short clips, Magic Hour sequences multiple generations into a single video and applies continuity controls so the result feels like one cohesive story.<\/p>\n<p style=\"text-align: justify;\">&ldquo;We built this so longer videos still feel coherent from start to finish,&rdquo; said Runbo Li, Co-founder and CEO of Magic Hour. &ldquo;The scenes connect, the look stays consistent, and the same characters carry through instead of changing every few seconds.&rdquo;<\/p>\n<p style=\"text-align: justify;\">The workflow is available in both Text-to-Video and Image-to-Video. In Text-to-Video, users start with a prompt and Magic Hour generates an ordered shot plan that breaks the idea into scenes. In Image-to-Video, users start with a reference image to anchor key visual elements, such as the main character&rsquo;s appearance and the overall look, across the full video.<\/p>\n<p style=\"text-align: justify;\"><strong>What Magic Hour shipped<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>\n<p>Up to 60-second videos by combining multiple short clips into a single timeline<\/p>\n<\/li>\n<li>\n<p>Multi-scene planning that breaks an idea into ordered shots and narrative beats<\/p>\n<\/li>\n<li>\n<p>Continuity controls to keep character identity, environments, and visual style consistent from scene to scene<\/p>\n<\/li>\n<li>\n<p>Two entry points: Text-to-Video and Image-to-Video<\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong><br \/>How it works (high level)<\/strong><\/p>\n<p style=\"text-align: justify;\">Magic Hour breaks a user&rsquo;s prompt or reference into scenes, generates each scene, then aligns and stitches the clips into a single video. The system carries forward key visual cues from scene to scene to help the output remain consistent while the story progresses.<\/p>\n<p style=\"text-align: justify;\"><strong>Why this matters<\/strong><\/p>\n<p style=\"text-align: justify;\">Short-form generations are useful for quick concepts, but they often limit storytelling and pacing. A 60-second format supports use cases that require a beginning, middle, and end, including product demos, short narrative sequences, marketing creatives, and social content where context matters.<\/p>\n<p style=\"text-align: justify;\"><strong>Availability<\/strong><\/p>\n<p style=\"text-align: justify;\">The 60-second workflow is available now on Magic Hour in Text-to-Video and Image-to-Video. Availability and performance may vary based on model capacity, queueing, and scene complexity.<\/p>\n<p style=\"text-align: justify;\"><strong>About Magic Hour<\/strong><\/p>\n<p style=\"text-align: justify;\">Magic Hour is an AI video creation platform that helps creators generate and edit videos using text and images, with workflows designed for practical outputs and repeatable creative control.<\/p>\n<p style=\"text-align: justify;\"><em>Note: Sora and Veo are third-party model names. Magic Hour is not affiliated with or endorsed by their respective owners.<\/em><\/p>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/companyname\/magichour.ai_169025.html\" rel=\"nofollow\">Magic Hour<\/a><br \/><strong>Contact Person:<\/strong> Runbo Li<br \/><strong>Email:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=magic-hour-launches-60second-video-generation-for-sora-2-and-veo-31\" rel=\"nofollow\">Send Email<\/a><br \/><strong>City:<\/strong> Oakland<br \/><strong>State:<\/strong> California<br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a href=\"https:\/\/magichour.ai\/\" target=\"_blank\" rel=\"nofollow\">https:\/\/magichour.ai\/<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=magic-hour-launches-60second-video-generation-for-sora-2-and-veo-31\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most creators don\u2019t want eight or ten seconds. They want a complete idea. Short clips are useful, but they break down when you are trying to tell an actual story. Magic Hour now supports up to 60-second videos by orchestrating &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/magic-hour-launches-60second-video-generation-for-sora-2-and-veo-31_782620.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[433,401,421,419,411],"tags":[],"class_list":["post-782620","post","type-post","status-publish","format-standard","hentry","category-Arts-Entertainment","category-Business","category-Computers-Software","category-Media-Communications","category-Technology"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/782620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=782620"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/782620\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=782620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=782620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=782620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}