{"id":753432,"date":"2025-07-23T18:50:02","date_gmt":"2025-07-23T18:50:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=753432"},"modified":"2025-07-23T18:50:02","modified_gmt":"2025-07-23T18:50:02","slug":"pure-parima-introduces-new-lilac-color-to-ultra-percale-collection-just-in-time-for-summer","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/pure-parima-introduces-new-lilac-color-to-ultra-percale-collection-just-in-time-for-summer_753432.html","title":{"rendered":"Pure Parima Introduces New \u2018Lilac\u2019 Color to Ultra Percale Collection – Just in Time for Summer"},"content":{"rendered":"
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\"Pure<\/a><\/div>\n
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Ultra Percale Collection in Lilac<\/div>\n<\/div>\n<\/div>\n

Lumberton, New Jersey –<\/strong> Pure Parima<\/a>, the luxury bedding brand known for its certified Egyptian cotton and award-winning craftsmanship, is excited to announce the launch of a new, serene shade in its fan-favorite Ultra Percale Collection: Lilac<\/a>.<\/p>\n

Crisp, breathable, and irresistibly cooling, Ultra Percale is Pure Parima’s go-to summer sheet—crafted from 100% Giza Egyptian cotton and designed with a one-over-one-under weave that delivers that hotel-style coolness night after night. Now available in Lilac, this seasonal addition adds a soft, calming hue to your summer bedroom refresh.<\/p>\n

“Lilac is a perfect blend of fresh and feminine—ideal for those who want a pop of color that still feels light, airy, and elevated,” said Parima Ijaz, Founder of Pure Parima. “It’s our way of helping customers bring a breath of fresh air into their sleep space, without sacrificing comfort or quality.”<\/p>\n

The Ultra Percale Collection has received industry acclaim for its smooth matte finish and ability to wick away heat, making it a best-seller for warm sleepers and summer months. With the addition of Lilac, the collection now offers a wider palette of modern, versatile colors to match every aesthetic.<\/p>\n

Lilac Ultra Percale sheets are now available in Full, Queen, King, and California King sizes. For more information or to shop new releases visit www.pureparima.com<\/a>.<\/p>\n

About Pure Parima<\/strong><\/p>\n

Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As an industry leader in premium home goods, Pure Parima is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.<\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Otter PR<\/a>
Contact Person:<\/strong> Gabrielle Lask
Email:<\/strong> Send Email<\/a>
City:<\/strong> Orlando
State:<\/strong> Florida
Country:<\/strong> United States
Website:<\/strong> OtterPR.com<\/a><\/p>\n

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Ultra Percale Collection in Lilac Lumberton, New Jersey – Pure Parima, the luxury bedding brand known for its certified Egyptian cotton and award-winning craftsmanship, is excited to announce the launch of a new, serene shade in its fan-favorite Ultra Percale Collection: … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[441,437,422,442,404],"tags":[],"class_list":["post-753432","post","type-post","status-publish","format-standard","hentry","category-Home-Garden","category-Lifestyle","category-Retail","category-Shopping-Deal","category-US"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/753432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=753432"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/753432\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=753432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=753432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=753432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}