{"id":741142,"date":"2025-04-28T14:32:02","date_gmt":"2025-04-28T14:32:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=741142"},"modified":"2025-04-28T14:32:02","modified_gmt":"2025-04-28T14:32:02","slug":"new-book-by-alessandra-di-lorenzo-exposes-the-emotional-and-invisible-power-of-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/new-book-by-alessandra-di-lorenzo-exposes-the-emotional-and-invisible-power-of-digital-advertising_741142.html","title":{"rendered":"New Book By Alessandra Di Lorenzo Exposes the Emotional – and Invisible – Power of Digital Advertising"},"content":{"rendered":"
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New Book By Alessandra Di Lorenzo Exposes the Emotional – and Invisible – Power of Digital Advertising<\/div>\n<\/div>\n<\/div>\n
Most books tell you digital ads are bad. This one explains how they actually work \u2014 because understanding the system matters more than fearing it.<\/div>\n

Alessandra Di Lorenzo has spent two decades inside the digital advertising industry — from Yahoo and eBay to Vodafone and former CEO of lastminute.com’s Media Company — helping build the systems that now power the internet. So when ads for menopause treatments began targeting her, long before they were relevant, she wasn’t surprised. But she was irritated — and quietly alarmed.<\/p>\n

“I wasn’t perimenopausal — just at the age for it — and being targeted by menopause ads made me start worrying about something that wasn’t even true for me yet. That’s when I decided it was time to show people how this system works— and how it can mess with your mind if you don’t know how to manage it.”<\/p>\n

Her new book, ADJUST: How Ads Shape What We Think and Do<\/strong>, is a clear, accessible guide to the digital ad economy — a system that now powers everything from the apps we use to the content we consume, the choices we make, and even how we feel about ourselves.<\/p>\n

Not Another Big Tech Takedown<\/strong><\/p>\n

Where other books focus on surveillance, outrage, or AI panic, ADJUST takes a different path: it explains the mechanics and the psychology behind the system — so readers can understand it, spot it, and live with it on their own terms.<\/p>\n

From how your data is collected and traded, to how targeting decisions are made in milliseconds, to the subtle ways ads shape identity, ADJUST makes the invisible visible — in a tone that’s human, not hysterical.<\/p>\n

The Book Covers:<\/strong><\/p>\n