{"id":545072,"date":"2021-05-27T16:54:02","date_gmt":"2021-05-27T16:54:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=545072"},"modified":"2021-05-27T16:54:02","modified_gmt":"2021-05-27T16:54:02","slug":"founders-of-british-dog-brand-wufwuf-announce-sister-mymeow-package","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/founders-of-british-dog-brand-wufwuf-announce-sister-mymeow-package_545072.html","title":{"rendered":"Founders Of British Dog Brand Wufwuf Announce Sister Mymeow Package"},"content":{"rendered":"
\"Founders<\/a><\/div>\n

WufWuf, the no. 1 subscription box brand in the UK, today announced the release of a box for cats-, MyMeow. This new monthly package will include toys and treats and be priced at £22.90 per month.  It promises equally exciting monthly themes as its WufWuf counterpart.<\/span><\/p>\n

WHERE DID THE IDEA COME FROM?<\/strong><\/p>\n

With over 10,000 customers in 33 countries at present, WufWuf founders Umut Ilhan and Caner Bayraktar are eager to respond to the customer requests – a box to satisfy their cats. ‘We have been thrilled to see the growth of our dog-dedicated<\/span>family,’ says Ilhan about the WufWuf brand. With the pet industry having seen unprecedented growth during the course of the pandemic, Ilhan believes creativity and strategy that made WufWuf a success, can be used to ‘satisfy our feline treasures as well’. 
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Over the past two years it has emerged that cats have taken a liking to those boxes originally intended for dogs.  ‘Many of us also being cat parents noticed them playing with them, [and] ‘liking to squeeze into them’ says Ilhan. This idea then appeared to ‘create one just for cats with a scratcher at the bottom, a hole to punch, and lots of treats and toys’. It took 6 months’, he says, ‘and we are finally ready to meow.’<\/span><\/p>\n

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WHAT’S WITH THE BOX?<\/strong><\/p>\n

The monthly subscription will contain 5+ items approximately £40 in value.<\/span> MyMeow promises that ‘nothing will be wasted on delivery,’ as the cardboard box itself is ‘designed for cats’ . Each box features a scratch-plate for their amusement and for the safety of the sofa.<\/span><\/p>\n

CATS NEED TO PLAY TO STAY HEALTHY<\/strong><\/p>\n

An enhanced interest in the pet industry reflects the need for more animal care and attention than in pre-COVID times. According to PDSA, 51% of UK adults own a pet, of which over a quarter are cats. Despite their cool and confident reputation, many have shown increased anxiety and stress during the pandemic than before, owners reported.<\/span><\/p>\n

Cats can pick up on any turbulent feelings and need frequent interaction. Play helps weight management and digestion – a healthy outlet for their predatory instincts and is a boredom reliever. <\/span>With people’s work schedules often very full, Umut believes MyMeow can provide cats with the crucial care and stimulation cats need to stay healthy.<\/span><\/p>\n