DJ Who?™ Wedding and Events Entertainment is a Nashville-based wedding and events DJ, Photo Booth Owner\/Operator, Lighting Technician, and Special Effects brand.<\/p>\n
Against all odds, the company, which launched in January 2020 during the Covid pandemic, leaped from a $0 to $50,000 brand, combining all aspects of Entertainment and transporting events into modern-day trends, providing the most electrifying of experiences!<\/p>\n
How DJ Who?™<\/a> leaped to success is a noteworthy strategy that revolves around two words: Brand Association! But the real question is why brands would want to associate themselves with a virtual “nobody.” The story circles around podcasting. “I created a podcast called the ‘<\/em>ConnectWed Podcast<\/a>‘<\/em>that featured different wedding vendor types. By allowing these vendors to tell their stories, their fans were exposed to DJ Who?™”, <\/em>explained Tom Covington, Mastermind and founder of the brand.<\/p>\n Brand association proved to be a masterstroke for DJ Who?™ Wedding and Events Entertainment as the company ramped up dramatically. Tom, an erstwhile employee who only managed a paltry 6 events in 2019, was able to break even through marketing and branding, working over 20 events individually without company assistance even with events occurring infrequently. “I have now grown the company to 3 people with 30 events booked to date in 2021”, <\/em>Tom Covington remarked.<\/p>\n