{"id":523701,"date":"2020-12-18T21:20:02","date_gmt":"2020-12-18T21:20:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=523701"},"modified":"2020-12-18T21:20:02","modified_gmt":"2020-12-18T21:20:02","slug":"how-this-19yearold-high-school-dropout-built-a-100000-business-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/how-this-19yearold-high-school-dropout-built-a-100000-business-during-a-pandemic_523701.html","title":{"rendered":"How This 19-Year-Old High School Dropout Built a $100,000 Business During a Pandemic"},"content":{"rendered":"

COVID-19 has forced many small businesses to shut due to an increase in conservative economic choices being made for fear of job security and a society-wide distrust in our governmental welfare systems that have failed to protect many in need. The few businesses that have survived are the lucky ones and couldn’t fathom <\/span>beginning <\/span>a business during these times.<\/span><\/p>\n

\"\"<\/span><\/span><\/p>\n

Jason Shipway decided he would be the one to flip the script. Dropping out of school at 14 in Perth, Western Australia, Shipway never gained a formal education. Applying for jobs proved to be futile, getting only two interviews from hundreds of applications. These rejections spurred him on to create <\/span>Enhanced Home Cleaning<\/span>, a residential cleaning service. This project began in April of 2020, the height of COVID-19 lockdowns in Australia. Shipway saw a need for residential cleaning. A simple observation, a simple need that had to be filled, and Shipway was on his way.<\/span><\/p>\n

With a sparse starting capital, Shipway began advertising like all entrepreneurs: flyers. Dozens of flyers later, and approximately zero clients. Clearly, the less physical the advertisements were, the better, owing to the paranoia surrounding the pandemic.<\/span><\/p>\n

Facebook advertising seemed to be the next best step due to its far reach, cost-effectiveness, and quick turnaround. The majority of advertisements seen today are useless money pits, untargeted repetition of the same advertisements. Shipway utilized direct-response marketing, which calls the reader to perform desired actions such as booking an in-home cleaning audit or signing up to an email list. In doing so, Shipway’s conversion rates were measurable, meaning his marketing became easy to scale.<\/span><\/p>\n

Shipway managed to create a six-figure business in the span of six months, a feat many thought impossible. With this momentum, Shipway has founded a marketing agency called <\/span>Direct Results Local<\/span>, aimed at helping other business owners achieve financial freedom. For more information on Jason Shipway and his business ventures follow him on <\/span>Instagram<\/span><\/a>, <\/span>Twitter<\/span><\/a>, and <\/span>Snapchat<\/span><\/a>.<\/span><\/p>\n

Media Contact<\/span>
Company Name:<\/strong> Ascend Agency<\/a>
Contact Person:<\/strong> Media Relations
Email:<\/strong> Send Email<\/a>
Country:<\/strong> United States
Website:<\/strong> http:\/\/www.AscendAgency.net<\/a><\/p>\n

<\/object>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

COVID-19 has forced many small businesses to shut due to an increase in conservative economic choices being made for fear of job security and a society-wide distrust in our governmental welfare systems that have failed to protect many in need. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[403,404,416],"tags":[],"class_list":["post-523701","post","type-post","status-publish","format-standard","hentry","category-UK","category-US","category-World"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/523701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=523701"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/523701\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=523701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=523701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=523701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}