{"id":521493,"date":"2020-12-07T16:32:01","date_gmt":"2020-12-07T16:32:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=521493"},"modified":"2020-12-07T16:32:01","modified_gmt":"2020-12-07T16:32:01","slug":"fake-movement-debuts-collective-giveawayphotoshoot-to-support-small-businesses-during-covid19","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/fake-movement-debuts-collective-giveawayphotoshoot-to-support-small-businesses-during-covid19_521493.html","title":{"rendered":"F.A.K.E Movement Debuts Collective Giveaway\/Photoshoot to Support Small Businesses During COVID-19"},"content":{"rendered":"<div style=\"float:right;  width:250px; padding:8px 10px 10px 10px;\"><a href=\"https:\/\/www.abnewswire.com\/uploads\/1607373676.png\" style=\"border:none !important;\" target=\"_blank\" rel=\"nofollow\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"F.A.K.E Movement Debuts Collective Giveaway\/Photoshoot to Support Small Businesses During COVID-19\" src=\"https:\/\/www.abnewswire.com\/uploads\/1607373676.png\" alt=\"F.A.K.E Movement Debuts Collective Giveaway\/Photoshoot to Support Small Businesses During COVID-19\" width=\"225\" height=\"225\" \/><\/a><\/div>\n<div style=\"font-style:italic; padding:8px 0px;\">Bringing Awareness to Small Businesses Through Vegan and Ethical Fashion<\/div>\n<p style=\"text-align: justify;\" dir=\"ltr\"><strong>December 7, 2020 &#8211; Los Angeles, CA<\/strong><span><strong> &#8211;<\/strong> F.A.K.E. Movement, (Fashion for Animal Kingdom &amp; Environment), a new, global platform dedicated to vegan and ethical fashion designers, directed a giveaway to promote and support small businesses.<\/span><span>17 sustainable brands from across the world are joining forces to offer a lucky winner on the Instagram platform $2000 worth of &ldquo;green&rdquo; gifts.<\/span><span> The giveaway is supported by the powerful visuals of 7 ethical models of all backgrounds wearing the brands in group shots. The <\/span><span>designers chose to create a vision called &ldquo;Ethics, Veganism in the Armenia chroma&rdquo; using the colors of the Armenian flag as a tribute to Armenia and the war tensions that their people are facing.<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>As small businesses are struggling to stay afloat during the pandemic, the collective support between these up-and-coming designers gives hope this holiday season by shining a light on the good that these brands do. &ldquo;The fashion industry is changing and moving towards a more compassionate and ethical industry,&rdquo; said Founder of the F.A.K.E. Movement, Jonathan Ohayon. &ldquo;We want to set an example by supporting each other.&rdquo;<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>The F.A.K.E. Movement was founded by animal rights activists and co-founders of the Parisian brand <\/span><a rel=\"nofollow\" href=\"http:\/\/www.arsayo.com\/\"><span>Arsayo<\/span><\/a><span> (an innovative eco-friendly city backpack), <\/span><span>Jonathan Ohayon<\/span><span>. He created a successful platform for &ldquo;FAKERS&rdquo; &ndash; designers that pursue a cruelty-free and transparent agenda, working with alternatives for damaging and problematic materials, such as leather, wool, fur, and more &ndash; where designers from around the world present their brands.<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>&#8220;Small businesses have felt the brunt of the global pandemic with shutdowns, reduced crowds, and costly safety procedures,&rdquo; stated Jonathan. &ldquo;Now more than ever, it is the time to support them and shop small, while spotlighting the change-makers of tomorrow. You are a superhero and your superpower is choice &ndash; choose to shop compassionately this holiday season.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>Visitors to the company&rsquo;s Instagram account can be entered into a raffle to win a $2,000 worth of &ldquo;green&rdquo; gift giveaways from all 17 vegan fashion brands by engaging with them on Instagram. Raffle winners will be announced via Instagram live on December 11, 2020.<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><strong>About F.A.K.E Movement<\/strong><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>F.A.K.E. (Fashion for Animal Kingdom &amp; Environment) is a platform that strives to support Vegan Fashion Ethically made. Founded in 2019, the F.A.K.E. movement started with physical events such as Pop-up stores, museums, screenings, etc. to support small ethical brands and educate the audience around Vegan fashion. F.A.K.E. promotes brands from all around the world and already have 100+ brands that are a part of the movement (FAKER designers).<\/span><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\"><span>For more information, visit&nbsp;<\/span><a rel=\"nofollow\" href=\"https:\/\/www.fakemovement.com\/\"><span>https:\/\/www.fakemovement.com<\/span><\/a><span>&nbsp; or social media at&nbsp;<\/span><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/fakemovement\"><span>https:\/\/www.instagram.com\/fakemovement<\/span><\/a><\/p>\n<p style=\"text-align: justify;\" dir=\"ltr\">Credits:&nbsp;<a rel=\"nofollow\" title=\"https:\/\/docs.google.com\/document\/d\/164DhlZsvDZLmmtB18ljSdjgjWO0o4-mNV3Uw0kJyikA\/edit?usp=sharing\" href=\"https:\/\/docs.google.com\/document\/d\/164DhlZsvDZLmmtB18ljSdjgjWO0o4-mNV3Uw0kJyikA\/edit?usp=sharing\" target=\"_blank\">https:\/\/docs.google.com\/document\/d\/164DhlZsvDZLmmtB18ljSdjgjWO0o4-mNV3Uw0kJyikA\/edit?usp=sharing<\/a>&nbsp;<\/p>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/companyname\/fakemovement.com_66119.html\" rel=\"nofollow\">F.A.K.E. movement<\/a><br \/><strong>Contact Person:<\/strong> Jonathan Ohayon (founder)<br \/><strong>Email:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=fake-movement-debuts-collective-giveawayphotoshoot-to-support-small-businesses-during-covid19\" rel=\"nofollow\">Send Email<\/a><br \/><strong>City:<\/strong> Los Angeles<br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a href=\"https:\/\/www.fakemovement.com\" target=\"_blank\" rel=\"nofollow\">https:\/\/www.fakemovement.com<\/a><\/p>\n<p><object type=\"text\/html\" data=\"https:\/\/www.fakemovement.com\" style=\"width:900px; height:400px;\"><\/object><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=fake-movement-debuts-collective-giveawayphotoshoot-to-support-small-businesses-during-covid19\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bringing Awareness to Small Businesses Through Vegan and Ethical Fashion December 7, 2020 &#8211; Los Angeles, CA &#8211; F.A.K.E. Movement, (Fashion for Animal Kingdom &amp; Environment), a new, global platform dedicated to vegan and ethical fashion designers, directed a giveaway &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/fake-movement-debuts-collective-giveawayphotoshoot-to-support-small-businesses-during-covid19_521493.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401,417,413,404,416],"tags":[],"class_list":["post-521493","post","type-post","status-publish","format-standard","hentry","category-Business","category-Marketing-Sales","category-Services","category-US","category-World"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/521493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=521493"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/521493\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=521493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=521493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=521493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}