{"id":518195,"date":"2020-11-19T03:10:02","date_gmt":"2020-11-19T03:10:02","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=518195"},"modified":"2020-11-19T03:10:02","modified_gmt":"2020-11-19T03:10:02","slug":"international-cruise-excursions-inc-ice-introduces-arrivia-as-its-new-corporate-name-and-brand-identity","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/international-cruise-excursions-inc-ice-introduces-arrivia-as-its-new-corporate-name-and-brand-identity_518195.html","title":{"rendered":"International Cruise &#038; Excursions, Inc. (Ice) Introduces arrivia, as Its New Corporate Name and Brand Identity"},"content":{"rendered":"<div style=\"float:right;  width:250px; padding:8px 10px 10px 10px;\"><a href=\"https:\/\/www.abnewswire.com\/uploads\/1605723765.jpeg\" style=\"border:none !important;\" target=\"_blank\" rel=\"nofollow\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"International Cruise &amp; Excursions, Inc. (Ice) Introduces arrivia, as Its New Corporate Name and Brand Identity\" src=\"https:\/\/www.abnewswire.com\/uploads\/1605723765.jpeg\" alt=\"International Cruise &amp; Excursions, Inc. (Ice) Introduces arrivia, as Its New Corporate Name and Brand Identity\" width=\"225\" height=\"225\" \/><\/a><\/div>\n<div class=\"fusion-text fusion-text-3\" style=\"text-align: justify;\">\n<p><strong>Scottsdale, AZ &#8211; November 19, 2020 &#8211; <\/strong>International Cruise &amp; Excursions, Inc. (ICE), a leading global travel provider, introduced the launch of its new corporate name and brand identity,&nbsp;<span><em>arrivia<\/em><\/span>. The new name was necessitated by its extraordinary growth across all categories of travel and the recent acquisitions of SOR Technologies and WMPH Vacations.<\/p>\n<p>&ldquo;Our company has grown to become one of the largest travel companies in the world that focuses on turnkey, private branded loyalty programs. Our partners seek travel solutions for their customers to enhance their brand, increase loyalty and drive ancillary revenue. Our new corporate identity better reflects our current capabilities and future direction,&rdquo; says Mike Nelson<span><em>,&nbsp;<\/em><\/span><span><em>arrivia&rsquo;s<\/em><\/span>&nbsp;CEO.<\/p>\n<p>&ldquo;Our new identity is a travel-inspired wordmark and is the combination of two words:&nbsp;<em>arrive<\/em>&nbsp;and<em>&nbsp;via,<\/em>&nbsp;which is rooted in the Latin definition&nbsp;<em>by way or path. <\/em>The visual design showcases a location marker representing travel destinations,&#8221; said Jeff Zotara, Chief Marketing Officer for&nbsp;<span><em>arrivia<\/em><\/span>. &#8220;We are well positioned in the marketplace to capitalize on more than 55 years of combined company experience under one brand and are excited about our future.&rdquo;<\/p>\n<p><span><em>arrivia&nbsp;<\/em><\/span>has successfully diversified and scaled its service offerings through partnering with some of the best brands in travel. The company uses points and alternative currencies to provide pricing opacity that allow it to secure the lowest prices on all forms of travel: cruise, resort, hotel, rental car, air and activities. Its business partners offer these extraordinary prices to their customers under their brand.<\/p>\n<p><span><em>arrivia&nbsp;<\/em><\/span>is investing heavily in product and technology to ensure its partners have the most sophisticated loyalty solutions and their customers enjoy the lowest prices and the best user experience. From a full-suite of travel products to powerful analytics,&nbsp;<span><em>arrivia<\/em><\/span>&nbsp;makes every interaction with a customer meaningful which helps drive more value and engagement for its partners.<\/p>\n<p><strong>About&nbsp;arrivia:<\/strong><\/p>\n<p>With more than 55 years of combined company experience,<span><em>&nbsp;arrivia<\/em><\/span>&nbsp;is a global travel company specializing in providing an array of private branded travel solutions to its partners.&nbsp;<span><em>Arrivia<\/em><\/span>&nbsp;offers loyalty solutions in 20+ languages and 40+ currencies from 13 global offices with in-house fulfillment. Their travel and loyalty solutions are used by large scale blue-chip global brands including American Express, USAA and Marriott Vacations Worldwide.<\/p>\n<p>Learn more about&nbsp;<span><em>arrivia<\/em><\/span>&nbsp;at&nbsp;<a rel=\"nofollow\" href=\"http:\/\/www.arrivia.com\/\">www.arrivia.com<\/a> <\/p>\n<\/div>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/companyname\/perspectivemagazine.com_1088.html\" rel=\"nofollow\">Perspective Magazine | Perspective North America LLC<\/a><br \/><strong>Contact Person:<\/strong> Media Relations<br \/><strong>Email:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=international-cruise-excursions-inc-ice-introduces-arrivia-as-its-new-corporate-name-and-brand-identity\" rel=\"nofollow\">Send Email<\/a><br \/><strong>Phone:<\/strong> 4078661711<br \/><strong>Address:<\/strong>6965 Piazza Grande Avenue  <br \/><strong>City:<\/strong> Orlando<br \/><strong>State:<\/strong> Florida<br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a href=\"http:\/\/www.perspectivemagazine.com\" target=\"_blank\" rel=\"nofollow\">www.perspectivemagazine.com<\/a><\/p>\n<p><object type=\"text\/html\" data=\"http:\/\/www.perspectivemagazine.com\" style=\"width:900px; height:400px;\"><\/object><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=international-cruise-excursions-inc-ice-introduces-arrivia-as-its-new-corporate-name-and-brand-identity\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scottsdale, AZ &#8211; November 19, 2020 &#8211; International Cruise &amp; Excursions, Inc. (ICE), a leading global travel provider, introduced the launch of its new corporate name and brand identity,&nbsp;arrivia. The new name was necessitated by its extraordinary growth across all &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/international-cruise-excursions-inc-ice-introduces-arrivia-as-its-new-corporate-name-and-brand-identity_518195.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401,429,437,432,404],"tags":[],"class_list":["post-518195","post","type-post","status-publish","format-standard","hentry","category-Business","category-Hospitality","category-Lifestyle","category-Travel","category-US"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/518195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=518195"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/518195\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=518195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=518195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=518195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}