{"id":504700,"date":"2020-08-28T22:22:01","date_gmt":"2020-08-28T22:22:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=504700"},"modified":"2020-08-28T22:22:01","modified_gmt":"2020-08-28T22:22:01","slug":"smart-finch-breaks-free-from-the-sea-of-sameness-that-engulfs-the-marketing-industry","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/smart-finch-breaks-free-from-the-sea-of-sameness-that-engulfs-the-marketing-industry_504700.html","title":{"rendered":"Smart Finch Breaks Free From The Sea Of Sameness That Engulfs The Marketing Industry"},"content":{"rendered":"<p style=\"text-align: justify;\">In an industry full of &ldquo;18 year old tech wizzes&rdquo; and &ldquo;artsy graphic design hipsters&rdquo;, Australian businesses are becoming increasingly skeptical about outsourcing their marketing efforts. For newly founded start-up Smart Finch Marketing, it was important to break free from industry stereotypes and cut through the bull to provide marketing solutions that help Australian businesses scale, even during crises.<\/p>\n<p>At a time where businesses are struggling from the economic impacts of a global pandemic, the idea for Smart Finch Marketing was born. Luke Ivanovic, founder and CEO, explained, &ldquo;It was heart-wrenching seeing the way Aussie businesses have suffered during the COVID-19 crisis. For many businesses, marketing was the first thing to hit the chopping board. I asked myself, why is that the case? The answer is unfortunately many marketing professionals and agencies fail to provide businesses with a real return-on-investment; instead focusing on metrics like &ldquo;brand awareness&rdquo; and &ldquo;impressions&rdquo;, which do not necessarily translate to sales.&rdquo;<\/p>\n<p>&ldquo;Starting Smart Finch Marketing during a crisis was a risk. But it was born from a desire to give Aussie businesses a way to grow and scale through marketing solutions that focus on what they care about &#8211; sales&rdquo;.<\/p>\n<p>What is the secret behind this result-drive marketing approach? The secret is that there is no secret. Smart Finch Marketing employs age-old, proven techniques of value-based marketing in a modern, digital world.<\/p>\n<p>The method behind how to craft a compelling offer, or write engaging content that captivates your audience has not changed, however according to founder Luke Ivanovic, &ldquo;many new-age marketers have neglected these tried and tested methods&rdquo;. Although the principles behind these methods have not changed, what has evolved are the digital channels that allow businesses to distribute their message to their target audience.<\/p>\n<p>Smart Finch Marketing stays true to the principles of value-based marketing, but capitalises on modern digital mediums that provide Aussie businesses with a way to reach their most profitable customers and clients, and break through the &ldquo;sea of sameness&rdquo; that consumes their own industry. <\/p>\n<p><strong>About Smart Finch Marketing<\/strong><\/p>\n<p>Smart Finch Marketing is a Brisbane based digital marketing agency servicing businesses Australia-wide. Smart Finch offers a full scope of services that make it a one-stop-shop for Aussie businesses looking to outsource their marketing and get a greater return on their expenditure. Smart Finch offers web design, SEO, PPC, email marketing, social media marketing, marketing automation, etc. <\/p>\n<p>If you wish to understand how Smart Finch Marketing can help scale your business, reach out directly to founder and CEO Luke Ivanovic at <a rel=\"nofollow\" href=\"mailto:luke@smartfinchmarketing.com.au\" target=\"_blank\">luke@smartfinchmarketing.com.au<\/a> or head over to <a rel=\"nofollow\" href=\"https:\/\/smartfinchmarketing.com.au\" target=\"_blank\">https:\/\/smartfinchmarketing.com.au<\/a>.<\/p>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/companyname\/smartfinchmarketing.com.au_62000.html\" rel=\"nofollow\">Smart Finch Marketing<\/a><br \/><strong>Contact Person:<\/strong> Luke Ivanovic<br \/><strong>Email:<\/strong> <a href=\"https:\/\/www.abnewswire.com\/email_contact_us.php?pr=smart-finch-breaks-free-from-the-sea-of-sameness-that-engulfs-the-marketing-industry\" rel=\"nofollow\">Send Email<\/a><br \/><strong>Phone:<\/strong> 07 5660 6106<br \/><strong>Country:<\/strong> Australia<br \/><strong>Website:<\/strong> <a href=\"https:\/\/smartfinchmarketing.com.au\" target=\"_blank\" rel=\"nofollow\">https:\/\/smartfinchmarketing.com.au<\/a><\/p>\n<p><object type=\"text\/html\" data=\"https:\/\/smartfinchmarketing.com.au\" style=\"width:900px; height:400px;\"><\/object><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=smart-finch-breaks-free-from-the-sea-of-sameness-that-engulfs-the-marketing-industry\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an industry full of &ldquo;18 year old tech wizzes&rdquo; and &ldquo;artsy graphic design hipsters&rdquo;, Australian businesses are becoming increasingly skeptical about outsourcing their marketing efforts. For newly founded start-up Smart Finch Marketing, it was important to break free from &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/smart-finch-breaks-free-from-the-sea-of-sameness-that-engulfs-the-marketing-industry_504700.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401,417,423],"tags":[],"class_list":["post-504700","post","type-post","status-publish","format-standard","hentry","category-Business","category-Marketing-Sales","category-Professional-Services"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/504700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=504700"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/504700\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=504700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=504700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=504700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}