{"id":504601,"date":"2020-08-28T09:12:01","date_gmt":"2020-08-28T09:12:01","guid":{"rendered":"https:\/\/www.abnewswire.com\/pressreleases\/?p=504601"},"modified":"2020-08-28T09:12:01","modified_gmt":"2020-08-28T09:12:01","slug":"podcast-peerlogix-ceo-explains-how-his-company-became-a-streamingviewership-data-tracking-leader","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/podcast-peerlogix-ceo-explains-how-his-company-became-a-streamingviewership-data-tracking-leader_504601.html","title":{"rendered":"Podcast – PeerLogix CEO Explains How His Company Became A Streaming-Viewership Data Tracking Leader"},"content":{"rendered":"

PeerLogix CEO, Will Gorfein, sat down with Soulstring Media to discuss how PeerLogix positioned itself to become a leader in the streaming-data viewership tracking sector. Taking on industry giants like Nielsen Holdings (NYSE: NLSN<\/a>) is the first step in changing a market that has been stagnant for decades. Tracking more than 180,000,000 households, PeerLogix is taking this industry to a new level with its market reach touching advertisers, programmers, and investors.<\/p>\n

Despite its micro-cap share price, PeerLogix, Inc. (OTC: LOGX<\/a>) is becoming an increasingly powerful advertising technology and data aggregation company in the streaming-video analytics space. The company recently announced its plans for a go-to-market strategy designed to promote a new Data Driven Content Acquisition offering. This newly productized use of the company’s unparalleled library of historic and real-time streaming viewership data – culled from more than 180 million households and tracking more than 50,000 premium TV shows and movies – will allow OTT platforms to add new levels of insight to their content licensing strategies.<\/p>\n

The quantitative features of the platform may be the standout asset. It’s comprehensive and detailed platform configuration allows the company to be defined by its innovative and forward-thinking capabilities. Those capacities include PeerLogix’s patented platform that collects, catalogs, and analyzes over-the-top data, including IP addresses of the streaming and downloading parties, the name, and media type (movie, television, documentary, genre) of programs watched. That data is then filtered through a combination of licensed, publicly available, and proprietary databases to provide insights into consumer preferences. The output also offers predictive analytics that can be extremely useful to a growing list of potential clients, including digital advertising firms, product and media companies, entertainment studios, and investment companies. <\/p>\n

The podcast below explains in detail the PeerLogix advantages.<\/p>\n

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