{"id":120870,"date":"2017-06-07T20:48:02","date_gmt":"2017-06-07T20:48:02","guid":{"rendered":"http:\/\/www.abnewswire.com\/pressreleases\/?p=120870"},"modified":"2017-06-07T20:48:02","modified_gmt":"2017-06-07T20:48:02","slug":"products-to-people-the-mechanics-of-marketing-by-ryan-bilodeau-hits-online-bookstores","status":"publish","type":"post","link":"https:\/\/www.abnewswire.com\/pressreleases\/products-to-people-the-mechanics-of-marketing-by-ryan-bilodeau-hits-online-bookstores_120870.html","title":{"rendered":"\u201cProducts to People: The Mechanics of Marketing\u201d by Ryan Bilodeau Hits Online Bookstores"},"content":{"rendered":"<div style=\" width:250px; padding:8px 10px 10px 10px; float:right;\"><a href=\"http:\/\/www.abnewswire.com\/pressreleases\/wp-content\/uploads\/2017\/06\/1496846392.jpeg\" style=\"border:none !important;\" target=\"_blank\" rel=\"nofollow\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-29\" title=\"image\" src=\"http:\/\/www.abnewswire.com\/pressreleases\/wp-content\/uploads\/2017\/06\/1496846392.jpeg\" alt=\"\" width=\"225\" height=\"360\" \/><\/a><\/div>\n<div style=\"font-style:italic; padding:8px 0px;\">New Book Helps Small Businesses Grow Their Companies<\/div>\n<p style=\"text-align: justify;\"><em>A new e-book by a veteran marketer Ryan Bilodeau shows small business owners how to leverage human psychology to retain their customer base.<\/em><\/p>\n<p style=\"text-align: justify;\">Products to People: The Mechanics of Marketing by Ryan Bilodeau is a new take on an old endeavor: growing one&#8217;s small business. Now bakers, local mechanics and donut shop owners can learn how to leverage human psychology to better understand and market to potential customers.<\/p>\n<p style=\"text-align: justify;\">In the book Ryan Bilodeau focuses on four human qualities that render people more likely to buy a product. These realities should be considered, Bilodeau argues, when marketing one&#8217;s product to the masses:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>People Are Inattentive.<\/strong> Your marketing approach must account for this reality if your product is ever to gain the sustained interest of the public.\n<\/li>\n<li><strong>People Are Trendy.<\/strong> If your product is wrapped up in a popular movement, fad or is related to a new and trendy product niche, then people are more likely to purchase it.\n<\/li>\n<li><strong>People Are Needy.<\/strong> From Facebook friends to Twitter followers, people like to collect things. Why not convince people to collect your product as well?\n<\/li>\n<li><strong>People Are Tribal.<\/strong> People like to be part of causes or affiliated with organizations. If you can align your product with a brand or way of life, then you will have at your disposal a built-in customer base.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">&ldquo;Small businesses are the backbone of this country. And many of them fail each year because they don&rsquo;t know how best to market to potential customers. I hope this book helps them do just that,&rdquo; says Bilodeau, who has a background in marketing for both small businesses and political candidates.<\/p>\n<p style=\"text-align: justify;\">Ryan Bilodeau is a teacher, author and small business owner who is ardent about helping the homeless. In his personal life, Ryan is a big fan of marketing, writing, Boston sports, poetry, politics and hip-hop.<\/p>\n<p style=\"text-align: justify;\"><em>Products to People: The Mechanics of Marketing<\/em> is available on Amazon and at <a rel=\"nofollow\" href=\"http:\/\/productstopeople.com\">http:\/\/productstopeople.com<\/a><\/p>\n<p><span style='font-size:18px !important;'>Media Contact<\/span><br \/><strong>Company Name:<\/strong> Products to People<br \/><strong>Contact Person:<\/strong> Ryan Bilodeau<br \/><strong>Email:<\/strong> ryan@productstopeople.com<br \/><strong>City:<\/strong> Providence<br \/><strong>State:<\/strong> RI<br \/><strong>Country:<\/strong> United States<br \/><strong>Website:<\/strong> <a href=\"http:\/\/productstopeople.com\" target=\"_blank\" rel=\"nofollow\">http:\/\/productstopeople.com<\/a><\/p>\n<p><object type=\"text\/html\" data=\"http:\/\/productstopeople.com\" style=\"width:605px; height:400px;\"><\/object><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.abnewswire.com\/press_stat.php?pr=products-to-people-the-mechanics-of-marketing-by-ryan-bilodeau-hits-online-bookstores\" alt=\"\" width=\"1px\" height=\"1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Book Helps Small Businesses Grow Their Companies A new e-book by a veteran marketer Ryan Bilodeau shows small business owners how to leverage human psychology to retain their customer base. Products to People: The Mechanics of Marketing by Ryan &hellip; <a href=\"https:\/\/www.abnewswire.com\/pressreleases\/products-to-people-the-mechanics-of-marketing-by-ryan-bilodeau-hits-online-bookstores_120870.html\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[401],"tags":[],"class_list":["post-120870","post","type-post","status-publish","format-standard","hentry","category-Business"],"_links":{"self":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/120870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/comments?post=120870"}],"version-history":[{"count":0,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/posts\/120870\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/media?parent=120870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/categories?post=120870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abnewswire.com\/pressreleases\/wp-json\/wp\/v2\/tags?post=120870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}