Whenever you post something on LinkedIn, the algorithm determines whether it’s good to go, low quality, or spammy. If it decides your content is good to go, it will appear temporarily on the feed.
During this temporary stage, the bots are checking to see the level of engagement with the post. Are people interacting with your post? How many likes, comments, or share have you gotten in the last hour? LinkedIn would want to see your networks are enjoying your post to decide if it will remain on the user’s feed.
If it meets up to expectations, your posts can go to the next filter stage. But if people click on the “Hide this post” or report it as spam, it’s going off the feed, or it will appear less frequently. LinkedIn programmed the algorithm this way because they don’t want a situation whereby spammy posts get virality at the expense of genuine natural posts.
There are other new changes about the current LinkedIn algorithm, read to find out more:
What you should know about the LinkedIn algorithm
The LinkedIn algorithm aims to deliver high-quality posts to its users. So, it screens every post before letting them appear in the user’s feed. In 2020, the algorithm aims to prioritize relevant content, which also has a high rate of engagement. Posts that they find relevant will always appear at the top of their users, although their users also reserve the right to switch to recent posts.
The LinkedIn algorithm will show users’ contents from their connections and the topics that interest them. Contents from their connections might be posts they shared, not necessarily what they’ve written. The new algorithm helps to improve the interaction of users with content they find on their feed and also encourages people to put out content.
How LinkedIn algorithm ranks posts
Every day, thousands of contents get posted on LinkedIn, which is a good thing, only if the contents are top quality. To get your posts on top of peoples to feed, you need to create organic content and work with the new LinkedIn algorithm.
It overlooks the recency of a post and looks out for relevancy and engagement. And this is an improvement because now, you don’t need to post every minute of the day to stay on top of the feed.
Now, you can focus on ensuring your post is relevant before posting it, although this does not mean you won’t post at least twice a day, including weekends.
How does the LinkedIn algorithm ensure that only relevant posts get to the top of the field? Here is how they filter posts:
The LinkedIn algorithm prioritizes personal connections when ranking posts on feeds. To find out the personal connections of users, LinkedIn takes into consideration their direct interactions such as sending messages, comments, shares, and other forms of reactions on posts they see. They also take a peek at their profile to see their skills, interest, work colleagues, and other vital information that are useful.
The LinkedIn algorithm also considers the interests of users before allowing posts to show up in their feed. Because sometimes, those they have personal connections with might not share their interest, so why force something they’ll have no interest in down their throats? It is for this reason the algorithm also considers the users’ interest. How does the LinkedIn algorithm measure users’ interest? They do it through the groups they join, pages they follow, and hashtags they use.
The algorithm also ranks posts depending on the rate of interaction and impressions made on the post. Users will get more posts on the top of their feed, which relates to what they’ve interacted with in the past.
If they have liked, commented, shared, or reacted to related content in the past, there is a likelihood they will see more of such content on top of their feed regularly.
Another way LinkedIn considers engagement rate is how fast people interact with the content after it gets posted. The faster a post gets interaction from users, the more likely it’s going to end up at the top of users’ feeds.
To show how careful they are with posts that appear on their user’s feed. LinkedIn assigns its editors to go through various posts to see if they are worthy of getting shown on the feed. They also go through it for analytics purpose. How? They want to know why your post is performing well and how they can use it for their algorithms in the future.
How to ensure LinkedIn’s algorithm works for you
Engagement is the key to LinkedIn’s algorithm in 2019. They will show content that people engage with on top of their feeds. So, ensure your posts are optimized to drive engagement. How do you do it?
Use a professional voice tone
Whether you are trying to get clients, customers, or build a partnership, you have to understand that the LinkedIn platform has a professional undertone. It’s not like Instagram, Facebook, or Twitter, where you can be informal. However, don’t become overly formal that you begin to post content with ambiguous words and images too hard for people to understand. Communication is key.
Optimize content for mobile
Most people use their mobile phones to access their various social networks. So, when creating content, ensure you optimize it for mobile viewing to encourage users to engage with it.
Use hashtags and keywords appropriately
Using hashtags and keywords helps your post show up in search ranks, but when using them, remember to make your content readable. It should also aim to add value to the readers so that when they find your post, they can also read through it. Also, use professional hashtags and not those you see on other social platforms because those searching are doing so with professional minds.
Review your posting time
Use LinkedIn analytics to determine the best time to post. Your audience will visit the platform at different times, and since you need them to engage with your post to rank high, you have to know what time they would be on the platform.
Upload native videos
Rather than share the video you posted on YouTube to LinkedIn, why don’t you upload the videos directly to your LinkedIn page to drive more engagement? LinkedIn favors native videos above shared ones.