Corina Vlas has announced the launch of CORINAA, a jewelry brand entering the market with a distinctive vision: creating vintage-inspired pieces specifically designed for women who demand accessories as extraordinary as they are. The brand debuts with a curated collection combining old-world elegance with contemporary wearability, targeting women seeking statement pieces that distinguish them from conventional jewelry offerings.
The CORINAA collection draws inspiration from historical jewelry design while incorporating modern craftsmanship standards. Each piece reflects careful attention to detail, featuring design elements reminiscent of earlier eras when jewelry represented artistry and personal expression rather than mass-produced uniformity. This approach positions the brand within a growing market segment of consumers seeking meaningful alternatives to mainstream jewelry options.
Central to the CORINAA philosophy is the belief that jewelry should enhance confidence and self-expression. The brand specifically targets women who view their accessories as extensions of their personality rather than afterthoughts to their wardrobe. This customer seeks pieces generating conversation, commanding attention, and communicating sophistication without requiring explanation.
The vintage-inspired aesthetic distinguishing CORINAA addresses consumer desire for uniqueness in an increasingly homogenized retail landscape. While fast fashion has extended into jewelry, producing abundant but interchangeable options, CORINAA offers designs carrying distinctive character. Women purchasing from the collection acquire pieces unlikely to appear on others at the same event, providing the exclusivity increasingly valued by discerning consumers.
Vlas developed CORINAA after identifying an underserved market position between mass-market costume jewelry and high-end luxury pieces. Many women seek distinctive, quality jewelry without luxury brand pricing, yet find limited options meeting their aesthetic standards. CORINAA fills this gap with pieces offering visual impact and quality construction at accessible price points.
Alongside the brand launch, CORINAA introduces its inaugural holiday campaign celebrating the women who bring light and meaning to our lives. Titled “Gift Her Corinaa… To The One Who is Your World,” the campaign reframes holiday jewelry gifting as an opportunity to honor the extraordinary women surrounding us rather than simply checking names off shopping lists.
The campaign arrives as consumers increasingly seek meaningful gift options over generic presents. Research consistently indicates that recipients value thoughtfulness and personal relevance over price tags, yet many gift-givers struggle to find options communicating genuine appreciation. CORINAA positions its vintage-inspired collection as the solution for those wishing to express how much the special women in their lives truly mean.
Central to the campaign is recognition that many women go unappreciated despite their profound impact on those around them. Mothers managing households while supporting family dreams, sisters providing counsel and companionship through life’s challenges, and friends offering presence and understanding during difficult seasons all deserve acknowledgment. The campaign encourages gift-givers to consider these relationships when selecting holiday presents.
CORINAA’s vintage-inspired pieces suit this gifting purpose particularly well. Each design carries inherent meaningfulness through its distinctive aesthetic, communicating to recipients that someone took time to select something special rather than defaulting to conventional options. The pieces also offer lasting value, becoming cherished items worn repeatedly while reminding recipients of the person who recognized their worth.
The brand’s target customer is a woman who understands her own worth and selects accessories reflecting that understanding. She may be a professional commanding respect in her career, a creative individual expressing herself through distinctive style, or simply a woman who has always gravitated toward pieces with character and history. CORINAA serves all these women with designs speaking to their shared appreciation for the extraordinary.
Initial collection pieces feature intricate detailing, thoughtful construction, and designs photographing beautifully for the social media age while maintaining genuine appeal in person. The brand recognizes that modern jewelry must perform across multiple contexts, from professional settings to social gatherings to digital presentation on platforms where visual distinction drives engagement.
CORINAA has established its retail presence through an e-commerce platform allowing customers nationwide to access the collection. The direct-to-consumer model enables the brand to offer quality pieces while maintaining price accessibility, eliminating traditional retail markups that often push distinctive jewelry beyond reach for many consumers.
The brand complements its product offerings with storytelling emphasizing the connection between jewelry and personal empowerment. CORINAA positions each piece as more than an accessory, framing purchases as investments in self-expression and confidence. This narrative resonates with consumers increasingly seeking meaning and intention behind their purchasing decisions.
Holiday shipping timelines are available through the CORINAA website, ensuring gifts arrive in time for celebration. The brand recommends ordering early to guarantee delivery, particularly for customers in areas with extended shipping timeframes.
Social media presence through Instagram allows CORINAA to showcase pieces in context, demonstrating how vintage-inspired designs complement contemporary wardrobes and lifestyles. The platform also enables direct engagement with customers sharing the brand’s vision for extraordinary accessories.
The “Gift Her Corinaa… To The One Who is Your World” campaign continues through the holiday season, with the complete collection available now through the brand’s website.
CONTACT: Corina Vlas, Founder CORINAA
Website: www.corinaa.com
Instagram: @shopcorinaa
Industry: Retail/E-commerce
Media Contact
Company Name: CORINAA
Email: Send Email
Country: United States
Website: https://www.corinaa.com