Arti Qelaj is one of many entrepreneurs who dare to think beyond the obvious and make things happen. He is an inspiration to those who one day want to start a business and become successful.
Arti Qelaj is a tech-savvy inbound marketing expert from Switzerland with experience in web design, SEO, content management, content marketing, marketing automation, content strategy, analysis, email marketing, PR and lead generation. Arti Qelaj knows what it feels like to try something with all your heart and not get the results you deserve. One such beast is content marketing.
The most common reasons your marketing efforts are not working are poor strategy, search-driven content, and engagement. When used correctly, content marketing can help you reach a quiet but valuable audience.
Let Arti Qelaj explain more.
Search content means that you are creating content for an existing audience that is looking for solutions that your business can offer. First, you had to design a content funnel and identify keywords that would receive sufficient monthly traffic and be directly connected to your business.
It’s very simplified, but a successful content marketing strategy includes:
• Design of the content funnel.
• Keyword research.
• Produce the simplest content on the web.
• Offer with a transparent CTA (Call to Action).
Here are some great content marketing campaign inspirations based on Arti Qelaj’s experience
Many brands have already implemented good content marketing practices with their campaigns. They can take a page from their playbooks to prepare for success.
You can’t talk about good content marketing without mentioning HubSpot. The online CRM provider has created tons of educational content for their audience as well as tools they can use such as: B. a generator for marketing persona.
HubSpot regularly publishes in-depth blog posts to help its customers become better marketers. They also publish free e-books that delve even deeper into interesting topics.
If you’re an outdoor adventure lover, you’ve probably heard of GoPro. The camera company has a large following, thanks in no small part to their content marketing efforts.
GoPro’s content marketing is based on User Generated Content (UGC) and customers are very engaged. They tag GoPro in thousands of videos on YouTube and Instagram – all of which show what you can do with a GoPro camera.
GoPro has also created its own video content. The GoPro YouTube channel has nearly 8 million subscribers and their videos are viewed millions of times. The brand has almost become synonymous with portable adventure cameras.
3. John Deere
One of the longest running examples of content marketing is The Furrow magazine, published by John Deere. The company started it to help clients with farming and farming issues.
As times and equipment changed, The Furrow’s format also changed. It’s now both online and in print. But it still works, and it’s one of the best examples of a company that uses content marketing to showcase its expertise.
Cosmetics are a great opportunity for content marketing, and Sephora took advantage of this. The beauty company has created an insider community for their clients, and like GoPro, their clients create most of the content. They share tips and product recommendations that are very valuable to the rest of the community members.
Sephora has also created interactive digital content for its customers, such as the Sephora Virtual Artist. This feature in the Sephora app allows customers to try on makeup virtually and receive step-by-step instructions on how to use it.
Now that you know what content marketing is and why it is important, it is time to start creating a content marketing strategy. In the next section, you will learn more about the content marketing funnel, including the different stages of the funnel to lay the foundation for your content marketing efforts.