Toronto, On, Canada – Sep 19, 2016 – After years of research, YoFiit develops a process that allows the suspension of the ingredients without the addition of any extra gum unlike its competitors. YoFiit will debut their new creation at the CHFA East show in Toronto on September 17 &18, 2016, followed by a series of online campaigns and in-store sampling programs over the next few months.
The plant-based milk category is a 2 billion USD+ industry in North America. Although new ingredients have been introduced in recent plant-based milk products, YoFiit’s view is that little has been done to address holistically the lack of nutrients from these products and the fact that they are overloaded with stuff consumers no longer want such as a number of gums, starches and other superfluous ingredients.
“We spent the past 5 years listening to consumer demands and understanding their needs in that category. They have made it pretty clear to us that they wanted a product that would resemble the nutritional profile of milk in terms of protein content, fats, calcium, but just without the cow. This is exactly what we set out to do but with greater success delivering even more protein than milk, some fats but good fats in the forms of omega 3 fatty acids while avoiding the cholesterol found in actual milk. It was also becoming evident to us that people wanted to part ways with fillers, starches, gums, carrageenan in their milk, which is what we also delivered. It took us 3 years to craft our process and we had to enlist the help of researchers from around the world after we were told it was impossible to have such a clean and nutritious milk. I am proud to say that we offer the only soy-free, nut-free & plant based milk with no filler or gum or starch, using only clean organic or non-GMO ingredients and boasting 10 grams of protein per cup. This is a success that will surely enhance the lives of consumers in North America,” says Marie Amazan, Co-Founder and CEO at YoFiit.
With a line of well-crafted existing products currently sold at Wholefoods markets and other top health food stores, YoFiit is now setting its eyes on the milk alternative in order to drastically change how people think about milk substitutes. Usage of the YoFiit milk substitute goes beyond cereal use. It can be used as the only source of protein in one’s smoothie. It can open up the category of high protein tea latte or high protein coffee latte. The possibilities are endless.
Headquartered 30 minutes north of Toronto, Ontario, Canada, YoFiit is known for its super nutritious offerings such as high fibre, super protein cereals and protein shakes that are easy to use and allow active and busy individuals to energize themselves with a range of nutrients. The company is also recognized as a leader in making the cleanest products in the industry using very little to no sugar in their lines of superfoods and with no addition of gums or other fillers. Furthermore, YoFiit is highly engaged in helping kids eat healthy and supporting grass-root organizations fostering organized sports for less fortunate kids.