Sugar-free beverages are substitutes for sugar-based beverages. These beverages are artificially sweetened using artificial sweeteners such as stevia, aspartame, saccharin, neotame, and sucralose, etc. They are often considered to be a healthier option for consumers willing to reduce sugar intake or for preventing weight gain.
The popularity of sugar-free beverages is increasing significantly among consumers, globally owing to healthy attributes associated with them. These beverages are considered to be low in calories as artificial sweeteners used are approximately 600 times sweeter than sugar which allows the usage of sweeteners in smaller portions. Furthermore, artificial sweeteners such as stevia, erythritol, and xylitol, etc. contain either low or no calories. Sugar-free beverages also aid in short-term weight loss due to reduced calorie intake. Therefore, these healthy attributes of sugar-free beverages are likely to bolster the demand for the product during the forecast period.
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Furthermore, the key manufacturers have been innovative with new product developments and have introduced products in a wide variety and flavors to suit the customers’ need. This has further accelerated the demand for the product. Increasing disposable income and changing consumer preferences, specifically in emerging economies have also given impetus to the market growth. In addition, sugar-free drinks help in preventing tooth decay which attracts consumers’ attention. The growing demand for sugar-free organic beverages has created an opportunistic market for the manufacturers. However, regular and long-term usage of sugar-free beverages is discouraged as it is believed to cause adverse health impact, which acts as a hindrance to the growth of the market.
Major Key Players:
Some of the key players profiled in the global sugar-free beverages market are The Hershey Company (U.S.), Mars Inc. (U.S.), Nestlé (Europe), Unilever (U.K.), The Coca-Cola Company (U.S.), PepsiCo (U.S.), and The Kraft Heinz Company (U.S.)
In November 2018, Coca-Cola planned to launch stevia-based drinks; namely Coca-Cola Stevia No Sugar by the first half of 2018
In May 2018, Red Bull introduced sugar-free energy drink which contains only eight calories in a 250 ml can
In May 2018, Drink Me Chain, a family run British Company introduced sugar and dairy-free chai latte to capitalize on the growing demand for sugar-free beverages
The demand for sugar-free dietary beverages has spiked owing to changing consumers’ preferences
The sugar-free beverages market is segmented on the basis of product type, which includes fruits and vegetable juices, soft drinks, energy drinks, dairy beverages, and others. Among all, the fruits and vegetable juice segment is dominating owing to its health benefits.
On the basis of claims, this market is segmented into gluten-free, lactose-free, organic, and others. The organic segment will dominate this market, owing to consumers’ increasing inclination towards natural and preservative free products.
On the basis of the distribution channel, this market is segmented into non-store based and store-based. The store-based segment is expected to account for the highest share due to the improving organized retail format.
The global sugar-free beverages market is segmented into North America, Europe, Asia Pacific, and the rest of the world (RoW). North America is dominating the sugar-free beverages market followed by Asia-Pacific. Rising disposable income and rapidly shifting consumers’ preferences are expected to accelerate the demand in the Asia-Pacific region.
Additionally, major key players are actively involved in research and developments to develop novel products to cater to the unmet needs of health-conscious consumers.
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Table of Content
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.1.1 Initial Data Exploration
1.1.2 Statistical Modelling & Forecast
1.1.3 Industry Insights and Validation
1.2. Data Sources
Chapter 2. Executive Summary
2.1. Sugar-Free BEVERAGES Market Synopsis, 2018–2023
2.1.1 Business Trends
2.1.2 Product Type Trends
2.1.3 Claim Trends
Chapter 3 Sugar-Free Beverages Market Insights
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