The prebiotics have a greater association with foods such as dairy products, bakery products, meat products, weight loss products, infant food, animal food, breakfast cereals etc. Thus a growth of these food segments has a linear growth effect on the market for prebiotics. The fermented and dried meat application followed by dairy food application is expected to result in double digit growth of the market of prebiotics. The use of prebiotics result in improved qualities such as water binding capacity, stability, texture, fiber functionality and others. Rise in global meat consumption coupled with growing demand for antibiotics free meat is a strong driver of the market. Poultry and cattle meat industry is expected to result in fastest growth.
Prebiotics are non-digestible fibers which stimulate the growth of beneficial microorganisms in the gut. The global prebiotics market is expected to generate a CAGR growth of greater than 8 % by the end of forecast period of 2023.
Growing awareness of health is the prime driver of the market. The growing menace of diseases such as constipation, diarrhea, inflammatory bowel disease and others is the second most important driver of the market. The rise in risk factors such as growing intake of sugar and fat rich junk foods, sedentary lifestyles, and others are indirectly resulting in high demand for the prebiotics. Diabetes especially reduces the ciliary movements of intestine resulting in greater food passage time. Increasing concern for diabetes & obesity is expected to drive demand.
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The availability of raw materials in bulk such as acacia gums, chicory roots, and others is another strong driver of the market due to its price lowering effects on the end products.
The key players profiled in Prebiotics are Cosucra Groupe Warcoing Sa (Germany), Beneo-Orafti Sa (Germany), Cargill Incorporated (U.S.), Bright Dairy & Food Co., Ltd. (China), Abbott Laboratories (U.S.), Parmalat S.P.A (Italy) Shandong Bailong Chuangyuan Bio-Tech Co (China), Nas Gida Sanayi Ve Ticaret Limited Sirketi (Turkey), Volvox Ltd (Hungary), Aura Glob Trade Jaroslaw Paul (Poland), and others.
Reasons to Buy:
The study includes detailed market analysis of macro and micro-markets
It covers market segmentation by source, delivery format and application
It helps in identifying region-wise major suppliers and understand consumption patterns
The report will provide useful and premium insights that will support in investments for prebiotics consumption and allied companies providing details on the fast growing segments and regions
In addition, it will provide key findings that will help the companies to improve profitability by using supply chain strategies, cost effectiveness of various products mentioned in the report
The data used in the report is primarily based on primary interviews with the major producing companies and industry experts and also supported by authentic industry data from secondary sources
Industry News and Trends:
Feb, 2018 – Nestlé acquired plant-based snack company Terrafertil with its iconic Nature’s Heart brand.
October 2016 – Ingredient manufacturer Kerry Group bought probiotic BC30manufacturer Ganeden. The acquisition is aimed at complementing the 2015 acquisition of Wellmune, so as to have a greater market reach and product lines.
June 5, 2017 – JÙS by Julie’s launches a unique Probiotic + Prebiotics single serving food and drink mix.
Growing regulatory stringency, variability of manufacturing process, growing concerns over the safety of prebiotics products, ambiguity of efficacy and effectiveness are the critical restraints on the market.
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The report has been segmented on account of source, delivery, application and regions so as to have a complete view of the differential market potential.
Source – chicory root, vegetables, fruits, nuts, oilseeds, grain and others. Fibers such as inulin are expected to result in fastest market growth as it improves taste, texture and moisture of the final product.
Delivery Format – capsules, powders, chewable, liquids, tablets and others
Application – dietary fiber supplement, confectionary, animal feeds, infant formula, dairy products, breakfast cereals and others. The growing adoption of prebiotics in animal feed is expected to trigger the fastest growth in the near future.
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