Market Overview:
The emerging market opportunities for potato chips appear to be conducive for the acceptance of convenience food in the European and North American region. Potato Chips Market is mainly driven by increasing consumption of savory snacks specially potato chips in Asia Pacific and North American region from last few years. Changing eating preferences and increase in the disposable income has boosted the sales of potato chips in developing countries. Additionally, rising consumer awareness about health has influenced the key players to introduce new products which are healthier than usual potato chips which are influencing the growth of the market.
Consumers are demanding varieties in snacks, which is encouraging companies to launch new products with new flavors and packaging. Several companies have been announcing the launch of products with new tastes, flavors, and shapes to maintain their competitiveness in the market.
Moreover, customers’ increasing inclination towards organic foods is compelling the potato chips companies to innovate their products for customer retention. Availability of resources and large consumer base is creating huge opportunity for key players to expand their business in Asia Pacific region especially in the developing countries like China and India. Innovation in flavor and packaging form major players is attracting the consumers to buy potato chips compare to other snacks which is influencing the market growth in North America and Europe.
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Latest Industry Updates:
May 2017 McCain Foods has launched Rustic Chips new range of skin-on chips, which has the nutritious natural taste of potato. The potato chips are made with natural ingredients and no artificial colors or flavors. The company has created a product that fits one of the biggest trends in Australia’s food industry, which is providing more natural products for consumers.
Mar 2017 PepsiCo Inc.’s Frito-Lay division has rolled out its newest product, Poppables, a “multi-dimensional” potato puff, which is available at retailers nationwide. The company is focusing more towards new product launch.
Jan 2017 The Pennsylvanian snack manufacturer Dieffenbach’s Potato Chips Inc. has launched a new potato chip brand named ‘Uglies’. The chips are produced from potatoes that farmers would likely be throwing away due to minor imperfections.
Oct 2016 Utz Quality Foods, LLC, the U.S.’s largest privately held snack food company, has completed the acquisition of Golden Enterprises, Inc. by Utz Quality Foods, LLC. This merger will allow the Golden Flake brand to continue to grow in the South eastern markets, whith expanding the product selections for our consumers.
Major Key Players:
The key players profiled in potato chips are Herr Foods Inc. (U.S.), Lorenz Bahlsen Snack-World Group (Germany), PepsiCo, Inc. (U.S.), CALBEE, Inc. (Japan), Diamond Foods, Inc. (U.S.), Intersnack Group (Germany) and Snyder’s-Lance (U.S.)
Market Segments:
The global potato chips market has been divided into type, distribution channel, and region.
On the Basis of Region: North America, Europe, Asia Pacific, and ROW
On the Basis of Type: Plain, Salted, Flavored, and Others.
On the Basis of Distribution Channel: Store-based and Non-store based
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Regional Analysis:
The global potato chips market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Europe is dominating the global market followed by North America. Among the entire regions, North America is estimated to retain its dominance throughout the forecast period of 2017-2023. The U.S. is the major consumer of potato chips in the North American region. The growth of the potato chips market in North America is expected to be driven by various factors. One of the significant factors for the mounting growth of potato chips market in North America is increasing demand for convenience food among the consumers coupled with introduction of new product launch by the key players of potato chips.
However, Asia Pacific region is projected to expand at a high pace in the upcoming decade. The growth of the Asia Pacific region is attributed to the new product launch by the key manufacturers and consumers are seeking to the ready to eat food products instead of the traditional potato chips. Also, consumers in Asia Pacific are increasingly accepting western culture which in turn accelerates the sales of potato chips during the forecast period of 2017-2023.
The Potato Chips Market is segmented under the following regions mentioned below:
North America
- US
- Canada
- Mexico
Europe
- France
- Netherlands
- Spain
- UK
- Rest of Europe
Asia-Pacific
- China
- India
- Rest of Asia Pacific
Rest of the world
- Sudan
- Senegal
- Somalia
- Others
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