In a consumerist world, the common sight in any house during the morning is consumers starting their day with a light breakfast. Cornflakes are a hot favorite for breakfast. With people becoming more medically aware and health conscious, organic cereals for breakfast are going to be the first option for them. This is because organic cereals are produced by the farmers through reusable resources. They are natural and thus, have minimal or no chemicals or pesticides. Offering various functional health benefits, organic minerals carry lots of minerals and vitamins. Popular organic cereals are made from many grains but primarily from barley, coconut, corn, and nut. Their nutritional value doubles as most consumers consume them with milk, fruits, and yogurt. Therefore, due to the health benefits they offer, organic cereals are a strong market. Apart from rising health awareness among consumers, other factors that are having a positive impact on the global organic cereals market include changing consumer preferences, and inclination towards the western dietary pattern. The popularity of convenience foods based on the minimal preparation time required also boosts the growth. Working population likes breakfast that is ready by just putting the ingredients in milk. The key players in this market are emphasizing on product innovations and introducing more varieties of organic cereals to match the changing taste of consumers around the world.
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This report anticipates that the United States of America (USA) will hold the lion’s share in the global organic cereals market during the forecast period. Manufacturers are more interested in providing solutions to their customers that suit the specific requirements of the latter. This report comprises of extensive primary research along with the detailed qualitative as well as quantitative analysis. Featuring expert opinions from industry, the report gives an insight into the market and industry performance. It analyzes the market size in terms of technological advancement, value and volume, macro economical and governing factors.
Major Key Players:
Cereal Partners Worldwide (CPW) (Switzerland), EcoFarms (India) Ltd. (India), General Mills (USA), Hain Celestial Group Inc. (USA), Kellogg Co. (USA), Organic India Pvt. Ltd. (India), and The Kroger Co (USA).
Latest Industry News:
- Aldi Germany has announced plans to expand its product line portfolio by launching 60 new organic products including breakfast cereals. This expanded range will give the customers a more options to choose from. 7 FEB 2018
- Kashi, a breakfast cereal brand owned by The Kellogg Company, has introduced a Cinnamon French Toast. This is a new cereal made from cinnamon, crispy corn puffs, and maple syrup. Inspired from a French breakfast brioche, Cinnamon French Toast is said to be containing 5g of fibre, 6g of sugar, and 14g of whole grains. 21 FEB 2018
According to this report, the global organic cereals market can be segmented into form, source, type and lastly, region. The form-based segmentation covers cold organic cereals and hot organic cereals. Cereals that consumers prefer to eat cold are called cold organic cereals. Some examples of these cereals include ancient grain oatmeal, cherry ginger granola, and grainless apple cereal. Hot organic cereals are eaten after being heated. Some examples of such cereals include cornmeal mush, frumenty, hominy grits, and kasha. On the basis of source, the segmentation of this market can be done into barley, corn, oat, rice, wheat, and others. The type-based segmentation of the market consists of ready-to-eat and hot cereal products.
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The region-based segmentation of global organic cereals market segments the market into regions namely North America, Europe, Asia Pacific, and the rest of the world (RoW). North America is the biggest regional market for organic cereals. Due to the busy lifestyle of consumers, new product innovations due to technological advancement and presence of key players of this market and breakfast industry in general, the growth of organic cereals market is set to remain high in this region. The biggest markets in this region for organic cereals are the USA, Canada and Mexico. After North America, Europe is expected to hold the second highest position in the global organic cereals market during the forecast period due to the rising demand for clean and healthy label food accessories. The leaders of Europe market are France, Germany, Italy, Spain and the United Kingdom (UK), followed by the rest of European countries. During the forecast period, Asia Pacific region is expected to grow as a market because consumers’ food consumption trend is shifting towards healthy food. Improved disposable income and high density of population are the reasons for the market in this region to witness growth. The biggest markets in this region are Australia, China, India, and Japan, followed by the rest of Asia Pacific.
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