The food industry has gone through many changes, mostly due to the development and implementation of new technology to meet the growing consumer demands for convenience products. Frozen pizza is now a commonly purchased food product in retail food stores. This has maintained its market share through the changing nature of the processed foods industry and growing popularity. However, the demand for frozen pizza with no-preservatives and organic or natural ingredients is increasing owing to consumer shift towards natural and healthy food products.
Frozen Pizza Market is projected to grow at a CAGR of 2.5% over the forecast period. Frozen pizza is a half-baked dish prepared by flatbread dough which is topped with tomatoes, cheese, meat, vegetables and fruits. Frozen pizza is usually stored at low level i.e. 0 degrees for later consumption. Frozen pizza have a longer shelf life due to its low temperature condition and preservatives used for increasing the shelf-life. The frozen pizza comes with a wide range of varieties and toppings, which is driving the consumers for frozen pizza over conventional pizza.
The U.S. in the North American region is expected to show a higher growth rate in the frozen pizza market over the forecast period 2017-2023. The U.S. is dominating in frozen pizza market due to high demand for frozen pizza owing to the changing preference for convenience food within the working population.
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Furthermore, high demand for easy and convenient frozen food products like pizza is expected to support the growth of global frozen pizza market. Also, focus on organic and natural ingredients in frozen pizza is supporting the growth of the frozen pizza market. The U.S. frozen pizza market is projected to grow at a CAGR of 2.2% during the forecast period 2017-2023.
Major Key Players:
This report includes a study of strategies such as mergers, acquisitions, and product launches by the major frozen pizza players. It further includes product portfolios, developments of leading players, which includes
- McCain Foods Ltd. (Canada)
- Nestle S.A. (Switzerland)
- Dr. Oetker GmbH (Germany)
- Daiya Foods Inc. (Canada)
- Connies Pizza (U.S.)
- Atkins Nutritionals, Inc. (U.S.) and
- California Pizza Kitchen, Inc. (U.S.)
Frozen pizza is segmented on the basis of the crust type which includes, thin crust pizza, pan pizza, stuffed crust pizza and others. In this segment, thin crust pizza is dominating the market, owing to softer base which enhances the eating experience. Pizza made of thin crust is expected to grow substantially over the forecasted period. However, pan pizza is experiencing a high demand from the consumers due to change in eating habits over conventional crust type and is expected to grow during the forecast period.
On the basis of pizza toppings, the frozen pizza market is segmented in fruits & vegetable, meat, cheese and others. Among all the toppings, fruits and vegetables is dominating the market. However, the demand for meat and cheese toppings in frozen pizza is expected to experience a high demand owing to changing eating habits and tendency to try new toppings in pizza.
On the basis of pizza size, the frozen pizza market is segmented in regular, medium and large. Among all the size available, the regular size is dominating the market, owing to small size and low cost. Consumer prefer to buy regular size pizza as it can server up to 2 people and there is no chance for food to be left out.
On the basis of the distribution channel, the market is segmented into store-based and non-store based distribution channel. However, the store-based distribution channel is dominating the market based on one-stop shopping experience.
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Global Frozen Pizza Market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). North America is dominating in the frozen pizza market followed by Europe. The U.S. has major consumption of frozen pizza, owing to busy lifestyle and changing eating habits in working population, people prefer for time saving and convenient food solution.
Moreover, increase in the working population and busy life style has shifted the consumers for convenient and ready-to-eat solution for food in countries like India and China, a healthy growth is expected in the frozen pizza market in Asia Pacific region. Additionally, high focus on organic pizza ingredients and preservative free frozen pizza with high shelf-life is likely to uplift the market for frozen pizza at the global level.
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