Market Dynamics:
Drivers
Growing cultivation on account of growing awareness of the nutritional value of mushrooms is the prime driver of the market. Mushrooms are a rich source of riboflavin, niacin, and pantothenic acid, and are low calorie foods thus making them ideal for lowering cholesterol. Mushrooms have negligible saturated fat, sodium and gluten content while they are high in fiber making them popular among the health conscious consumers. Certain species of mushrooms such as prized truffle, matsutake and morel fetch a very hgigh price making them commercially attractive. Mushrooms also are traditionally prized for their medicinal properties and are known to lower the risk of cardiovascular diseases and improve the body’s metabolism.
The advancements in processing and packaging coupled with development of refrigerated supply chain have rendered their transport efficient. Attractive economics of cultivation and processing such as low land needs, vertical farming, and development of irradiation facilities are expected to further improve the market demand.
Restraints
Proper identification of mushrooms remain a strong restraint due to the poisonous nature of certain mushroom species. Thus brand awareness and processing innovations to render mushrooms safe for consumption is the critical need of the market. The macroeconomic restraint is the lack of consensus over free trade in agriculture products is hampering trade between nations.
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Major Players:
Some of the leading players profiled in the global edible mushroom market are Okechamp S.A. (the Netherlands), Monaghan Mushrooms (Ireland), The Mushroom Company (U.S.), Lutèce Holding B.V. (the Netherlands), Monterey Mushrooms, Inc. (U.S.), Bonduelle Group (France), and Shanghai Finc Bio-Tech Inc. (China) and others.
Market Challenges:
“The mushroom market has been marred by lack of processing and the absolute dominance of local sale”’ says Mr. Suhail Noolkar researcher at Market Research Future.
The market also reflects the dominance of a fewer species such as button mushrooms, shiitake mushrooms and oyster mushrooms, which together accounted for more than 75.0 % of the global mushroom market in 2016. Button mushrooms alone contributed for more than 35.0 % of the total mushroom market in 2016.
“The situation reflects a lack of innovation in processing conditionally poisonous mushrooms fit for consumption”’ adds Mr. Noolkar. The market is also constrained by lack of newer hybrid strains which have a huge potential to boost the industry. The market is expected to shift towards other species with shiitake mushrooms expected to grow the fastest.
Further Mr. Noolkar, expected the industry to shift towards innovative use of agriculture waste such as sugarcane bagasse, casing material, controlled climate houses, wastes from fertilizer and chemical plants, hydroponics and other.
Segments:
To separate the grains from the husk the global edible mushroom market has been segmented on the basis of type, category, distribution channel, and regions.
Based on type, the market has been segmented by button mushroom, shiitake mushroom, oyster mushroom, others. Button mushroom accounts for the largest market share.
Based on category, the market has been segmented by fresh mushrooms, processed mushrooms (canned, frozen, dried, others). Fresh mushrooms accounts for the largest market share owing to lack of processing facilities and local nature of trade.
Based on distribution channel, the market has been segmented by store based (supermarkets/hypermarkets, specialty retailers, convenience stores, others), and non-store based (e-commerce). Sale through store based channels accounts for the largest share owing to convenience shopping.
Based on regions, the market has been segmented by North America, Europe, Asia Pacific, Middle East and Africa, rest of the World.
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Regional Analysis:
Asia Pacific region accounts for the largest share of the global edible mushroom market led by China, Japan, South Korea and India. China is the leading producer and the largest market of mushrooms accounting for 65 % of the global production.
Europe accounts for the second largest market with Italy, Netherlands, Poland, Spain, France, and United Kingdom accounting for more than 75 % of the European market.
North America accounts for the third largest share of the market with the U.S. In the leading position.
The Middle East and Africa market is domi9nated by the gulf economies led by Saudi Arabia, UAE and Qatar.
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