The phrase “think global, act local” is powerful and essential advice when NZ businesses are considering automating key aspects of their marketing operation.
That’s the recommendation of Nathalie Morris, CEO of NZ Marketing Automation provider Ubiquity, and her advice arises from more than fifteen years helping Kiwi businesses (large and small) to market much more effectively to their customers through automated systems and processes.
As Ms Morris notes: “Marketing Automation isn’t plug and play. You are going to need an ongoing LOCAL partnership with the supplier of your Marketing Automation system. That should include receiving as much strategic advice and support as you and your team require as you come to grips with the technology involved.
Then in later stages you should look to your Marketing Automation supplier to provide expert guidance as you aim to exploit the system’s capabilities to its fullest extent. If your supplier is in a different time zone, that simply increases the complexity and cost of implementing any system.
“But,” Ms Morris adds, “you still want to look for Marketing Automation solutions that represent GLOBAL best practice – thousands of companies around the world have been using Marketing Automation for many years, and there’s no need to reinvent the wheel.”
Ubiquity, a New Zealand company which has been providing world-class Marketing Automation solutions to leading New Zealand brands for many years, has distilled its experience and knowledge into an 11-step checklist that’s intended to help Kiwi companies choose the solution that’s right for their business.
The checklist, “11 important steps to help choose the ideal marketing automation partner for you”, is an assessment guide tailored to New Zealand conditions and requirements.
Download the checklist free of charge from http://ubiquity.co.nz/checklist
Ubiquity is New Zealand’s leading provider of data-driven marketing automation technologies and services that enable relevant, targeted and personalised communications and the development of one-to-one relationships with your customers. Ubiquity helps you with your digital communications – email, text, surveys, lifecycle programmes, marketing automation and customer relationship programmes.