Whey is a liquid by-product of casein or cheese, obtained industrially through milk curdling process. Whey is widely used in the production of several nutritional sports drinks and functional food & beverages products owing to high protein and lactose content. Whey protein has gained popularity as a low-calorie product and is used for boosting body metabolism.
Rising health consciousness and consumers inclination towards fitness trends have prompted the growth of whey protein ingredients globally. Additionally, the sector is driven in a major way by the increasing demand for dairy-based nutritional products from the consumers’ end. Health benefits gained out of whey protein consumption are the main drivers supporting the development of this segment. Growth of the infant food formula market has also provided an impetus for the increased demand of the product as a major ingredient. Due to consumers’ willingness towards adopting healthy lifestyle and escalation in the dairy products market, the market of whey protein ingredients is growing at an incremental pace of development on the global platform.
Incorporation of whey protein ingredients in nutritional markets including infant nutrition, sports nutrition and clinical/medical nutrition is identified to be the major drivers for the product’s high sale. Application of whey protein ingredients in commodity markets including animal food and feed have also enhanced the market growth trajectory of the sector to an elevated level. A shift in lifestyle followed by increase in awareness related to merits of functional food and beverage consumption have led to consumers demanding whey protein ingredients to balance their nutritional requirements. However, presence of counterfeit products in the market are the major restraining factor to whey protein ingredients market.
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Latest Industry Updates:
Nov 2017 FrieslandCampina launched their innovation in whey protein hydrolysates at Fi Europe. The product is called ‘Nutri Whey protein ingredients Hydro’. This strategy of new product launch will help in strengthening the company’s dairy protein portfolio.
Nov 2017 Arla Foods launched their range of new whey solutions to add to the RTD market. Rising health consciousness and increased demand for innovative protein products has encouraged them towards the launch of the product.
Jun 2017 Arla Foods Ingredients launched a new whey protein solution which ensures the soft texture of protein ingredients bars in which it is being used. Escalated demand for protein ingredients bars among the consumers of the U.S. has encouraged the company to follow this strategy of new and unique product launch.
March 2017 Burt’s Bees- a company that engages in the production of personal care products has launched plant-based protein ingredients shakes in order to suffice the growing need for protein ingredients products prepared with natural and plant based ingredients.
Top Key Players Analysis:
New players are entering into the sector in order to penetrate the global market and generate revenues out of their whey protein ingredients and whey protein ingredients based product offerings. With the changing global trend, consumers are increasingly getting inclined towards adopting healthy life-style and hence the need for nutritional supplements have increased. Established players are identified to be investing more on product launch and acquisition to strengthen their market position. The best long-term growth opportunities for this sector can be captured by ensuring ongoing product improvisations and investments in the R&D sector to obtain quality products.
The key players profiled in Whey Protein Ingredients Market Report are Glanbia Plc. (Republic of Ireland), Danone (France), Arla Foods (Denmark), Fonterra Co-operative Group Limited (New Zealand), Hilmar (U.S.), Omega Protein (U.S.), and Davisco Foods International Inc. (U.S.), among many others.
The global whey protein ingredients market has been divided into Type, Application and Region.
On The Basis Of Type: Whey Protein Isolate (WPI), Whey Protein Concentrate (WPC), Hydrolyzed Whey Protein (HWP) and Others
On The Basis Of Application: Beverages, Bakery & Confectionery, Sport Nutrition and others
On The Basis Of Region: Europe, North America, Asia Pacific and ROW.
Table of Content
Chapter 1. Methodology and Scope
1.1. Research Methodology
1.1.1 Initial Data Exploration
1.1.2 Statistical Modelling and Forecast
1.1.3 Industry Insights and Validation
1.2. Data Sources
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Chapter 2. Executive Summary
2.1. Whey Protein Ingredients Industry Market Synopsis, 2017-2023
2.1.1 Business Trends
2.1.2 Product Type Trends
2.1.3 Product Application Trends
Chapter 3 Whey Protein Ingredients Market Insights
3.1 Industry Segmentation
3.2 Industry Size and Forecast
3.3 Industry Ecosystem Analysis
3.4 Industry Impact Forces
3.4.1 Growth Drivers
18.104.22.168 Increasing Demand of Sport Nutrition Supplement Products
22.214.171.124 Increasing Demand for Whey Protein Ingredients in Functional Food
126.96.36.199 Rising Health Awareness among the Population
3.4.2 Industry Pitfalls & Challenges
188.8.131.52 Non-Defined Regulatory Framework
184.108.40.206 High Processing Cost Involved In Whey Protein Ingredients Synthesis
3.5 Growth Potential Analysis
3.6 Company Market Share Analysis, 2016
3.7 Porter’s Analysis
3.8 PESTEL Analysis
Chapter 4 Whey Protein Ingredients Market By Type Insights
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