Coating additives cater to issues that hamper the performance of coatings. Some of these issues comprise wetting & dispersing, foaming, and inconsistent rheology. These additives are added to coatings to improve their performance. Environmental regulations have forced manufacturers to formulate coating additives with low VOC (volatile organic compound) content. Waterborne coating additives are more influential than solvent based ones owing to their environment-friendliness.
The waterborne coating additives market volume was 522.8 kilotons (KT) in 2014. It is expected to reach about 801 KT by 2022, at 5.5% CAGR from 2015 to 2022 (forecast period). The market would generate around USD 4.1 billion by 2022. Infrastructural projects in the residential & industrial areas of South East Asia and Middle East & Africa (MEA) should drive market demand.
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Wetting & dispersion additives, rheology modifiers, defoaming agents, and flow additives are the products of the market. Rheology modifiers are further segmented into hydrophobically modified hydroxyethyl cellulose (HMHEC), hydroxyethyl cellulose (HEC), ethylhydroxyethyl cellulose (EHEC), hydrophobically modified polyacetal polyether (HMPAPE), and hydrophobically modified ethylenoxide urethane rheology (HEUR).
Rheology modifiers were the largest product in the waterborne coating additives market in 2014. They have an expectant growth rate over 6% during the forecast period. HEC captured more than 25% of the overall demand for rheology modifiers the same year.
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HEUR and HMHEC would experience high growth on account of their unique formulation properties that can be applicable for wide surface textures. The demand for wetting & dispersion additives exceeded 150 KT in 2014. They prevent reflocculation of dispersed particles in wood & architectural coatings.
Europe was the leading waterborne coating additives market in 2014, accounting for 40% shares. Regional green building norms and REACH (Registration, Evaluation, Authorization & Restriction of Chemicals) regulations will drive Europe in the next seven years. Asia Pacific should exhibit a growth rate over 7% during the forecast period. Increased infrastructural budgets in developing economies like China and India would propel this region.
Local manufacturers in India and China have minimized procurement costs, keeping imported brands from the U.S. and Europe out of picture. This has propelled market players to invest in R&D to minimize product costs. Key players of the worldwide waterborne coating additives market encompass AkzoNobel NV, BASF, Evonik Industries, Lubrizol Advanced Materials, and Falcon Technologies.
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